Markus Brauer

Affiliate Faculty. Professor - Marketing at Wisconsin School of Business

Schools

  • Wisconsin School of Business

Links

Biography

Wisconsin School of Business

Professor Brauer's research focuses on group and inter-group processes. On-going studies comprise three specific programs of research. One such program concerns SOCIAL POWER, and the cognitive and behavioral consequences of belonging to high and low power groups. For example, we have recently examined the effect of power on behavioral disinhibition and on within-group differentiation. A second program of research concerns INTERGROUP PERCEPTION, that is, the manner in which individuals process information about the groups that they belong to (in-groups) as well those that they do not belong to (out-groups). Recently completed studies in this area have examined the reduction of prejudice and discrimination through manipulations of individuals' perception of the heterogeneity of the discriminated group. A third research program examines what we now call CIVIL COURAGE, which is the open expression of opposition to observed uncivil or immoral behaviors. Studies in this program examine the effects of perceived deviance and frequency on expressions of civil courage.

Read about executive education

Other experts

Birgit Dulski

Birgit Dulski is a senior researcher in sustainable building. Since 2001 Birgit has led various projects, initiatives and research surrounding the sustainable preservation of historic and characteristic buildings, whether or not they possess the status of monument. She is also involved in other r...

Sotiris Vandoros

Experience Keywords Experimental Economics; Health Economics; Pharmaceutical Economics and Policy Research Countries EU; Latin America; OECD; Russian Federation; US Languages Dutch [Spoken: Basic, Written: Basic]; French [Spoken: Fluent, Written: Fluent]; German [Spoken: Intermediate, Writt...

Jonathan Caulkins

At the Heinz School he was director of the Masters of Science in Public Policy and Management (MSPPM) program and served as interim Associate Dean for Faculty. He did his undergraduate work in engineering and computer science at Washington University in St. Louis. He earned masters degrees in Sys...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.