Mark Ritson

Armed with a PhD in Marketing from Lancaster University, Mark has spent the past 20 years teaching brand management to MBA students at some of the world’s leading business schools, including London Business School, MIT and Melbourne Business School.

Not only has he taught on these prestigious programs but his teaching has been widely acclaimed with Mark winning the MBA teaching prize at each of these institutions.

An avid writer on branding, Mark is a columnist for The Australian and writes a weekly column for Marketing Week. On three occasions, he has been voted the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK.

Most important, Mark has worked for some of the World's largest companies on global brand strategy. His former clients include McKinsey, Dom Perignon, Benefit Cosmetics, Westpac, Oracle, Jurlique, Baxter, Krug, De Beers, Sephora, St George, Flight Centre and a host of other international companies.

Education

• Ph.D Lancaster University (1993 — 1996)
• Post Doctoral Studies The Wharton School (1994 — 1995)
• BSc Lancaster University (1989 — 1993)

Companies

• Virtual Professor Marketing Week Mini MBA with Mark Ritson (2017)
• Associate Professor Melbourne Business School (2006 — 2019)
• Visiting Professor MIT Sloan School of Management (2009 — 2011)
• Assistant Professor London Business School (1999 — 2005)
• Assistant Professor University of Minnesota (1996 — 1999)