Marion Garnier
Associate Professor. Associate Professor to department Marketing. PhD in Marketing. Very Honourable Mention with Congratulations of the Jury (Doctorat en Sciences de Gestion Marketing, Mention Très Honorable avec les félicitations du jury), Université Pierre Mendès-France Grenoble II - Université Grenoble Alpes, France, Université Pierre Mendès-France Grenoble II - Université Grenoble Alpes, France at Grenoble Ecole de Management
at SKEMA
Schools
- Grenoble Ecole de Management
- SKEMA
Links
Biography
Grenoble Ecole de Management
Areas of expertise
- Consumer Behavior
- E-commerce
- Customer Fidelity
- Experential Marketing
- Web-Based Marketing
Biography
Marion Garnier completed her PhD in Marketing in 2006 at Pierre Mendès-France Grenoble II University, France. She also graduated for the Habilitation à Diriger des Recherches in 2014 at Lille II University, France. She has broad-ranging interests in the area of online marketing, including more specifically: the use of avatars and virtual agents for marketing; virtual experience ; online consumption experience; interactions between physical and digital ; gamification ; usability and marketing; evolutions of consumer behaviors due to Internet; e-consumer productivity; search engine and free websites marketing; and relational marketing online and in traditional retailing. She is also developing research on consumer behavior and more especially on gender, subcultures and consumption. She has published in Recherche et Applications en Marketing, Information & Management, Technological Forecasting and Social Change, Journal of Public Policy and Marketing, in the International Journal of Internet Marketing and Advertising, Journal of Marketing Management, Management et Avenir, Journal of Retailing and Consumer Services, and in international and national academic conference proceedings (Advances in Consumer Research, Association Française de Marketing, EMAC and Academy of Marketing).
Courses
- Marketing opérationnel - Master - Since 2018
- Global Marketing Management - Master - Since 2018
SKEMA
Marion Garnier completed her PhD in Marketing on website loyalty in 2006 at Pierre Mendès-France Grenoble II University, France. She also graduated for the Habilitation à Diriger des Recherches in 2014 at Lille II University, France. She has broad-ranging interests in the area of online marketing and consumer behavior and more especially on gender and consumption. She has published her research in numerous international journals.
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