Mario Vafeas

Prior to joining UWE, I spent 20 years in branding and design consultancy and several years in brand management at HJ Heinz and Harveys of Bristol.

As well as undergraduate and masters teaching, I am involved in knowledge exchange projects with SMEs, and research in the field of buyer-seller relationships and value co-creation.

I am a Fellow of the Chartered Institute of Marketing, and a Fellow of the Institute of Direct and Digital Marketing. I am a DMA (West) Regional Council Member, and a Certified Digital Marketing Professional (Professional Diploma in Digital Marketing from the Digital Marketing Institute).

Publications

Hughes, T. and Vafeas, M. (2018) Marketing agency/client service-for-service provision in an age of digital transformation. Journal of Business to Business Marketing. ISSN 1051-712X [In Press] Available from: http://eprints.uwe.ac.uk/37213 ' Hughes, T., Vafeas, M. and Hilton, T. (2018) Resource integration for co-creation between marketing agencies and clients. European Journal of Marketing. ISSN 0309-0566 [In Press] Available from: http://eprints.uwe.ac.uk/35057 ' Hughes, T. and Vafeas, M. (2018) Service-dominant logic as a framework for exploring research utilization. Marketing Theory. ISSN 1470-5931 [In Press] Available from: http://eprints.uwe.ac.uk/34555 ' Vafeas, M. and Hughes, T. (2016) An examination of the dimensions and antecedents of institutionalized creativity. Industrial Marketing Management, 55. pp. 59-69. ISSN 0019-8501 Available from: http://eprints.uwe.ac.uk/27642 ' Vafeas, M., Hughes, T. and Hilton, T. (2016) Antecedents to value diminution: A dyadic perspective. Marketing Theory, 16 (4). pp. 469-491. ISSN 1470-5931 Available from: http://eprints.uwe.ac.uk/29051 ' Hughes, T. and Vafeas, M. (2015) Co-creation of impact in marketing management: Agency and client research. In: British Academy of Management, Portsmouth University, UK, 8-10 September 2015. Available from: http://eprints.uwe.ac.uk/27922 ' Vafeas, M. (2015) Account manager turnover and the influence of context: An exploratory study. Journal of Business & Industrial Marketing, 30 (1). pp. 72-82. ISSN 0885-8624 Available from: http://eprints.uwe.ac.uk/24779 ' Hughes, T. and Vafeas, M. (2014) Agencies and clients: Co-creation in a key B2B relationship. In: Proceedings of the International Colloqium of Relationship Marketing 2014, Newcastle, UK, 8-10 September 2014. Available from: http://eprints.uwe.ac.uk/27921 ' Vafeas, M. (2013) Attitudes toward, and use of, textbooks among marketing undergraduates: an exploratory study. Journal of Marketing Education, 35 (3). pp. 245-258. ISSN 0273-4753 Available from: http://eprints.uwe.ac.uk/22047 ' Vafeas, M. (2011) Reinventing the role of the professional services boundary spanner: An exploratory study. Services Marketing Quarterly, 32 (4). pp. 265-281. ISSN 1533-2969 Available from: http://eprints.uwe.ac.uk/16687 ' Vafeas, M. (2010) Boundary spanner turnover in professional services: Exploring the outcomes of client retention strategies. Journal of Marketing Management, 26 (9-10). pp. 901-920. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/16685 ' Vafeas, M. and Hilton, T. (2002) Client defection in the design industry: a study of the causes, process and context of switching agencies. The Design Journal, 5 (1). pp. 14-25. ISSN 1460-6925 Available from: http://eprints.uwe.ac.uk/16686 '