Turning Data into Insights, with Maria Valdivieso de Uster, McKinsey & Company


Partner in McKinsey & Company’s Marketing & Sales Practice

Maria is a partner in McKinsey & Company’s Marketing & Sales Practice and is located in the Miami office. Maria works with B2B and consumer companies in the United States, Latin America, and Europe to build advanced sales capabilities that drive above‐market growth. Over the past ten years, Maria has led research on sales growth, go‐to‐market strategy, sales capability building, channel excellence, advanced analytics in sales, and commercial transformation.

Maria is the co-author of Sales Growth: Five Proven Strategies from the World's Sales Leaders (, which distills the insights from hundreds of McKinsey engagements and interviews with hundreds of successful global sales leaders into a set of stories and practical ideas that drive above-market growth. She is also the author of multiple articles on sales management for business magazines including Harvard Business Review, European Business Review, and McKinsey Quarterly.

She holds an MBA from the MIT Sloan School of Management, where she received the Siebel Scholarship.


  • MIT – Sloan School of Management

    • MBA
  • Wellesley College

    • BA, economics

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