Maria Rodas

Maria Rodas is an assistant professor of marketing and Shebik Centennial Faculty Fellow at the Gies College of Business, University of Illinois at Urbana-Champaign. Her research interests focus on branding and cross-cultural and multicultural consumer behavior. In 2018, she received AMA’s Matthew Joseph Emerging Scholar Award. Prior to joining UIUC, she was an assistant professor of marketing at USC’s Marshall School of Business and received her Ph.D. from the University of Minnesota. Additionally, Maria received an MBA from Columbia University and spent a decade working in management consulting and in the consumer-packaged goods industry. Her industry experience is predominantly in brand management, having worked with brands such as Yoplait, Old El Paso, Wrigley’s Extra Gum, and Palmolive.

Educational Background

• Ph.D., Business Administration, Marketing, Carlson School of Management, University of Minnesota, 2019
• M.B.A., Graduate School of Business, Columbia University, 2007
• A.B., Cum Laude, Economics, Harvard College, Harvard University, 2001

Positions Held

• Assistant Professor, Marshall School of Business, University of Southern California, 2019-2021
• Brand Manager, Marketing, Wm. Wrigley Jr. Co., 2009-2010
• Brand Manager, Marketing, General Mills, 2007-2013
• Assistant Brand Manager, Marketing, Colgate-Palmolive, 2006-2006
• Consultant, Management Consulting, Monitor Deloitte, 2001-2005