Marcello Mariani

Professor Marcello Mariani is a Professor of Entrepreneurship and Management at Henley Business School and a departmental Research Division Leader for the subject group of entrepreneurship and strategic management, innovation and business economics.

His research interests are on digital transformation of business and managerial practices, Industry 4.0 and its underlying digital technologies, digital business models, electronic Word-of-Mouth, inter-organisational and inter-firm relationships, performance analysis and measurement in digital environments and make or buy decisions.

Marcello has authored over 100 publications, some featured in leading management journals. His research has won awards from international academic and research institutions, such as the Academy of Management (Charles H. Levine Best Conference Paper 2011) and the European Cultural Foundation (Cultural Policy Research Award 2006).

Marcello is on eight academic journals' editorial boards, including Tourism Management, Journal of Business Research, Journal of Travel Research and the International Journal of Contemporary Hospitality Management. He has chaired the International Conference on Tourism Management and Related Issues under the European Institute for Advanced Studies in Management (EIASM) and has been a chair or speaker in other international conferences on the digital transformation of business.

He is part of Henley Centre for Entrepreneurship and has been a visiting professor at New York University, the University of Technology Sydney, Brunel University, the National Research University HSE Moscow, Universitat Rovira I Virgili and Warsaw School of Economics. Marcello is also affiliated with the University of Bologna and the EIASM.

Specialisms

• Strategic Management
• Entrepreneurship
• Business Innovation
• Digital Transformation of Business
• Marketing

Books:

Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O., (eds.), 2016, "Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability", New York: Palgrave.

Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds.), 2014, “Tourism Management, Marketing and Development: the Importance of Networks and ICTs”, New York: Palgrave.

Baggio R., Czakon, W., Mariani, M.M. (eds.), 2014, “Managing Tourism in a Changing World: Issues and Cases”, London: Routledge.

Mariani, M.M., 2009, “Live Classical Music Organisations in Europe: An international comparison of funding trends, governance mechanisms and organisational structures”, Amsterdam: European Cultural Foundation and Bank of Sweden Tercentenary Foundation.

Mariani, M.M., 2008, “Dietro le quinte dello spettacolo. Economia e management del teatro musicale” [Behind the scenes of the show. Economics and Management of Music Theatre], Milan: Franco Angeli.