Manuel De La Gala

Manuel holds a PhD in Communication and Digital Advertising from the Complutense University of Madrid and a degree in Business Administration from the University of Alcalá and Leeds Beckett University. He has an MBA from the IE Business School, PDG by INSEAD. He has also completed specialized training in Mobile Business by IE and in Integral Communication by INSEAD and Columbia University.

He began his professional career at Unilever to later join the Havas Media group, where he currently works. Since then he has been Director of Large Clients, Innovation and Business Development in the digital unit, Director of the office of Madrid, leading the integration of the offline and online unit and finally Global Digital Director. He has worked in 17 markets and has been part of the founding team of Forward, third network of media agencies of the Havas group, for the digital transformatio of Telefonica group.

He has been a Marketing professor at IE Business School since 2008 for several Specialized Programs, MBA, Senior Management and co-directs the Marketing Management Program.

Education

• Degree in International Business Leeds Beckett University (1998 — 1999)
• Bachelor Degree in Business Administration Universidad de Alcalá (1995 — 1999)
• Colegio San Agustín

Companies

• Business Managing Partner | Global Head of Digital Strategy Havas Group (2013)
• Associate Professor | Academic Director Digital Marketing & E-Commerce Program IE BUSINESS SCHOOL (2008)
• Brand General Manager Havas Media Group España (2010 — 2013)
• Client Services Director Havas Media Group España (2007 — 2010)
• Head of New Business & Marketing at Media Contacts HAVAS DIGITAL (2005 — 2006)
• Digital Account Director at Media Contacts HAVAS DIGITAL (2000 — 2005)
• Digital Media Manager Ecuality E-commerce Quality (2000 — 2000)
• Account Manager T-Kom Internet Advertising (1999 — 2000)
• Trade Marketing Unilever (1999 — 1999)

Skills

• Search Engine Marketing (SEM)
• PPC
• Analytics

Other

SEO, Team Management, Business Development, Marketing Management, Web Marketing, Web Analytics, SEM, E-commerce, Social Media Marketing, Advertising, New Business Development, Media Planning, Integrated Marketing, New Media, Online Marketing, Marketing Strategy, Mobile Marketing, Strategy, Marketing, Digital Strategy, Online Advertising, Digital Media, Digital Marketing