Manuel Alonso Coto

Professor Alonso Coto thinks the future of marketing –and especially advertising- can be nothing but digital: “once you realize the e-marketing industry has been doubling its size each year for the last three ones, you may no longer conceive marketing without technology”. And he has a solid knowledge base to make this statement; Manuel’s path to consultancy and teaching in the fields of marketing and advertising began with technology management but it was when taking his Executive MBA at IE Business School that he discovered his interest in Marketing After graduating he combined this new vocation with his old passion for technology.

Education

• Doctor en Ciencias Económicas, Especialidad: Marketing Universidad Rey Juan Carlos (2008 - 2011)
• AMP - Programa de Alta Dirección IE Business School (2006 - 2007)
• Executive MBA IE (Instituto de Empresa) (2000 — 2001)
• Master in Foreign Trade EOI Business School (1998 — 1999)
• Ingeniero Industrial Universidad de Oviedo (1989 — 1995)

Companies

• Director del Programa Avanzado en Mobile Business IE Business School (2012)
• Director del Programa Superior en Marketing Digital IE Business School (2008)
• Director de Corporate Marketing - Executive Education IE BUSINESS SCHOOL (2007)
• Professor of Marketing IE Business School (2005)
• Marketing Manager – Executive Education IE BUSINESS SCHOOL (2003 — 2007)
• Digital Marketing Manager IE Business School (2001 — 2003)
• IT/IS Manager U.S. Department of State (1997 — 2001)

Skills

• Mobile Devices
• Strategic Planning
• Negotiation

Other

English, Management Consulting, Public Relations, Strategic Partnerships, Business Planning, International Marketing, Management, Team Management, Start-ups, Google Analytics, Google Adwords, Business Development, Email Marketing, Team Leadership, Marketing Research, Marketing Communications, Web 2.0, Strategy, Spanish, Brand Management, Market Research, Mobile Marketing, Digital Strategy, Marketing Management, SEO, E-commerce, Entrepreneurship, Social Media, SEM, Web Marketing, Business Strategy, Social Media Marketing, Marketing Strategy, Marketing, Online Marketing, Online Advertising, Digital Marketing