Manisha Bachheti

, at CBS Executive

Schools

  • CBS Executive

Links

CBS Executive

Presentation

Primary Research Areas

  • Consumer Behavior
  • International Marketing in Emerging economies
  • Consciousness and Innovation
  • CRM practices in pharmaceutical Industry

Courses

  • Branding (Co-ordination and teaching)
  • International Business and Economic Development (Teaching data analysis using quantitative techniques)

Supervision

  • Supervision of Master’s and Bachelor’s thesis
  • Internal examiner at CBS

Selected publications

  • Jeffrey G Blodgett, Aysen Bakir, Alok Saklani, Manisha Bachheti, Shilpa Bhaskar / “ Customer Complaint Behavior: An Examination of Cultural vs. Situational Factors”
    Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2015, Vol. 28, p61-74. 14p.
     
  • Manisha Bachheti, Alok Saklani/“What affects Customer Loyalty; trust, rewards, or relationship”.
    International conference proceedings in Academy of Marketing (AM) conference in Cardiff, U.K. in July 2013.
     
  • Manisha Bachheti, Alok Saklani / “Impact of Relationships on Doctors’ Prescription Behaviour”
    International conference Proceedings of IIM Lucknow, India, International Conference on Marketing on shaping the future of research in Marketing Economies: Looking Ahead (2012)

 

Presentation

Primary Research Areas

  • Consumer Behavior
  • International Marketing in Emerging economies
  • Consciousness and Innovation
  • CRM practices in pharmaceutical Industry

**# Courses

**

  • Branding (Co-ordination and teaching)
  • International Business and Economic Development (Teaching data analysis using quantitative techniques)

Supervision

  • Supervision of Master’s and Bachelor’s thesis
  • Internal examiner at CBS

Selected publications

  • Jeffrey G Blodgett, Aysen Bakir, Alok Saklani, Manisha Bachheti, Shilpa Bhaskar / “ Customer Complaint Behavior: An Examination of Cultural vs. Situational Factors”
    Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2015, Vol. 28, p61-74. 14p.
     
  • Manisha Bachheti, Alok Saklani/“What affects Customer Loyalty; trust, rewards, or relationship”.
    International conference proceedings in Academy of Marketing (AM) conference in Cardiff, U.K. in July 2013.
     
  • Manisha Bachheti, Alok Saklani / “Impact of Relationships on Doctors’ Prescription Behaviour”
    International conference Proceedings of IIM Lucknow, India, International Conference on Marketing on shaping the future of research in Marketing Economies: Looking Ahead (2012)

 

Presentation

Primary Research Areas

  • Consumer Behavior
  • International Marketing in Emerging economies
  • Consciousness and Innovation
  • CRM practices in pharmaceutical Industry

Courses

  • Branding (Co-ordination and teaching)
  • International Business and Economic Development (Teaching data analysis using quantitative techniques)

**# Supervision

**

  • Supervision of Master’s and Bachelor’s thesis
  • Internal examiner at CBS

Selected publications

  • Jeffrey G Blodgett, Aysen Bakir, Alok Saklani, Manisha Bachheti, Shilpa Bhaskar / “ Customer Complaint Behavior: An Examination of Cultural vs. Situational Factors”
    Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2015, Vol. 28, p61-74. 14p.
     
  • Manisha Bachheti, Alok Saklani/“What affects Customer Loyalty; trust, rewards, or relationship”.
    International conference proceedings in Academy of Marketing (AM) conference in Cardiff, U.K. in July 2013.
     
  • Manisha Bachheti, Alok Saklani / “Impact of Relationships on Doctors’ Prescription Behaviour”
    International conference Proceedings of IIM Lucknow, India, International Conference on Marketing on shaping the future of research in Marketing Economies: Looking Ahead (2012)

 

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