Mackenzie Bestold
Senior Manager, Direct Marketing & Advertising at DePaul University
Biography
DePaul University
Mackenzie has over 15 years of marketing experience touching on everything from direct mail and paid search to truck advertising. She is currently the Customer Acquisition Manager at ULINE, a privately-held B2B distributor of shipping, packaging and warehouse supplies throughout North America. She leads the team responsible for strategic planning and execution of ULINE’s new customer initiatives across catalog and digital marketing programs with an extensive background in search engine marketing. Prior to joining ULINE, Mackenzie worked at Starcom IP as a digital media buyer for accounts including Allstate and U.S. Army. Mackenzie currently serves on the Board of Trustees for the Midwest Marketing Educational Foundation (MMEF) on which she has held the position of Treasurer since 2014. She completed her Bachelor’s degree in Business Administration from the University of Illinois and earned her MBA from Kellogg School of Management at Northwestern University.
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