Maciej Szymanowski
Associate Professor of Marketing at Rotterdam School of Management
Schools
- Rotterdam School of Management
Links
Biography
Rotterdam School of Management
Research interests: Modeling consumer learning and inference making, Bayesian learning models, brand choice models. Private label brands, brand management, product placement, social media, online marketing.
Education
- Uniwersytet Ekonomiczny w Krakowie
- PhD Tilburg University
Publications
Article
Szymanowski, M., & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing, 30(3), 219-235.
Szymanowski, M., & Gijsbrechts, E. (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research, 49(2), 231-246.
Professional
Szymanowski, M. (2013). The competitive advantage of private label branding in FMCG. RSM Insight, 13(1), 14-15.
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