Luis Dejo

Education

• Master's degree IIT Institute of Design (2010 — 2011)
• Bachelor Pontificia Universidad Catolica del Peru (1998.08 — 2000.12)

Companies

• Design Mentor adplist.org (2021)
• Strategic Design Lead Fjord (2017)
• Adjunct Professor IE Business School (2016)
• Speaker Conferences and Classes (2009)
• Senior Design Researcher and Strategist for Global Internet of Things New Businesses Telefónica (2016 — 2017)
• Global UX - Innovation Strategist and Design Researcher - Early Stage Innovation Telefónica I+D (2012 — 2017)
• Local Planning Team for the SDN Global Conference 2017 Service Design Network (2016 — 2017)
• Associate Professor Impact Business School (2015 — 2016)
• UX - Innovation Strategist and Design Researcher - Internet of Things and (Smart) Cities Telefónica (2015 — 2016)

Skills

• Brand Architecture
• Strategic Thinking
• Ideation

Other

Market Research, Concept Generation, Persona, Segmentation, Creative Direction, Product Design, Interaction Design, Ethnography, Leadership, Service Design, Idea Generation, Entrepreneurship, Customer Insight, Product Innovation, Design Research, Marketing, Marketing Research, Concept Development, Management, Product Development, Innovation Management, Strategy, Experience Design, Marketing Strategy, Business Strategy, Brand Development, Design Strategy, Design Thinking, User Experience, User-centered Design