Lucie Greene

Lucie Greene is J. Walter Thompson’s chief futurist. As head of the venerable advertising agency’s in-house futures think tank and consultancy, she leads ongoing research into global consumer behaviors and cultural changes and produces regular deep-dive studies and daily insights. She also works on future strategy directly with the agency’s clients — a group that includes such companies as Kimberly-Clark, Johnson & Johnson, HSBC, Nestlé, Rolex, and Unilever.

Lucie is the author of the forthcoming book Silicon States: The Power and Politics of Big Tech and What It Means for Our Future, an exploration of the growing power and influence wielded by Google, Apple, Amazon, Facebook, and a handful of other major tech firms. Building on research from the Innovation Group, she explores how this small group of companies has seized a civic leadership position despite being unanswerable to the electorate. Currently in development for film and television with The Front Media, an award-winning multimedia production company, Silicon States examines the future these companies envision for us. Lucie also writes for the Financial Times and Campaign and has spoken on future trends at such gatherings as South by Southwest, the Consumer Electronics Show, the WWD Summit, and Advertising Week.