Lorri Veidenheimer

Creator of brands and marketing plans to drive fast growth. Ability to re-think category norms, develop and champion new products and ideas. Track record of increasing revenue, profit and market share.

Conceived, developed and marketed from scratch a product line that jumped to #2 market share in 18 months–won 80 category "best of" awards. Created inbound site that increased qualified leads by 2000% in first year. Led initiatives for three Kraft brands and reversed 25 year volume and share decline on cheese slice business.

Specialties: * Inbound Marketing and Lead Nurturing * Creation of Memorable Brands * New Product Development * Customer & Consumer Experience Optimization * Project Management and Team Leadership

EDUCATION

MBA, Kellogg School of Management, Northwestern University, 1987 BA, Wellesley College, 1981