Liz Berman

Liz Berman has held leadership roles in loyalty, insights, customer relationship management (CRM), customer experience, and digital experience at PepsiCo, Albertsons/Safeway, Peet’s Coffee, and Rodan + Fields, among others. She is now in private practice. She received an MBA from Harvard.

Experience

• LKB Consulting LLC - Founder & Principal 2019 –
• Stanford Continuing Studies - Instructor, Stanford Continuing Studies (Winter 2022) 2021 –
• Rodan + Fields - Vice President, Marketing - Loyalty, Customer Experience, CRM 2018 – 2019
• Peet's Coffee - Vice President, Insights, Loyalty & Digital Engagement 2016 – 2018
• Safeway
  • Vice President, Marketing / Chief of Staff 2015 – 2015
  • Director, Portfolio Strategy - Private Brands 2013 – 2015
  • Senior Brand Manager 2012 – 2013
• PepsiCo
  • Senior Manager, Shopper Insights & Strategy 2011 – 2012
  • Manager, Shopper Insights & Strategy 2010 – 2011
  • Manager, Shopper Marketing 2009 – 2010
  • Assistant Marketing Manager, Quaker Snack Bars 2008 – 2009
• Lippincott (subsidiary of Oliver Wyman) - Associate, Brand Strategy Consulting 2004 – 2006
• Oliver Wyman - Consultant 2002 – 2004

Education

• Harvard Business School MBA Business Administration and Management, General 2006 – 2008
• Yale University BA Economics 1998 – 2002
• Hawken School High School Diploma High School/Secondary Diploma Programs 1994 – 1998