Lin Hao
Assistant Professor at Mendoza College of Business
Associate Professor Information Technology and Operations at Fordham University
Schools
- Mendoza College of Business
- Fordham University
Links
Biography
Mendoza College of Business
Lin Hao received his Ph.D. in Business Administration with the concentration in Information Systems from the University of Washington in 2012. His current research interests center on economics of information systems, revenue models in platform markets, and online retail strategies. His work has been published in the top academic journals Management Information Systems Quarterly (MISQ) and Production and Operations Management (POM). He teaches Business Intelligence and Data Mining Techniques at the University of Notre Dame, and received 2014 James Dincolo Outstanding Teaching Award.
Areas of Expertise
Economics of Information Systems
Revenue Models in Platform Markets
Online Retail Strategies
Education
Ph D, University of Washington
Publications
"Quality of Service Based Pricing Schemes for Content Sharing in Peer-to-Peer Networks", (with Prabuddha De, Yung-Ming Li, Yong Tan), Production and Operations Management, 26, 2017.
"A Mobile Platform''s In-App Advertising Contract Under Agency Pricing for App Sales", (with Hong Guo, Robert Easley), Production and Operations Management, 26, Lead article, 2017.
"An Analysis of Pricing Models in the Electronic Book Market", (with Ming Fan), MIS Quarterly, 38, 2014.
Fordham University
Dr. Lin Hao's research focuses on the platform economy and digital retail. He is also interested in broad issues concerning revenue models in electronic commerce. His work has been published in top business journals such as Information Systems Research, MIS Quarterly, and Production and Operations Management.
Dr. Hao has taught several business analytics courses, including business intelligence, data mining tools and techniques, and predictive analytics. Before joining Fordham University, he was an assistant professor at the Mendoza College of Business at the University of Notre Dame. He received the 2014 James Dincolo Outstanding Teaching Award during his service at Notre Dame.
Education
- PhD: University of Washington
- Master's: Tsinghua University, China
- Bachelor's: Tsinghua University, China
Research interests
- Platform Economy
- Digital Retail
Publications
- Meng, Z., Hao, L., Tan, Y. Freemium Pricing in Digital Games with Virtual Currency. Information Systems Research, forthcoming.
- Guo, H., Zhao, X., Hao, L., De, L. 2019. Economic Analysis of Reward Advertising. Production and Operations Management, 28(10), 2413-2430 (Lead Article).
- Hao, L., Tan, Y. 2019. Who Wants Consumers to Be Informed? Facilitating Information Disclosure in a Distribution Channel. Information Systems Research, 30(1), 34-49.
- Guo, H., Hao, L., Mukhopadhyay, T., Sun, D. (authors in alphabetical order) 2019. Selling Virtual Currency in Digital Games: Implications on Gameplay and Social Welfare. Information Systems Research, 30(2), 430-446.
- Hao, L., Guo, H., Easley, R. 2017. A Mobile Platform’s In-App Advertising Contract under Agency Pricing for App Sales. Production and Operations Management, 26(2), 189-202 (Lead Article).
- De, P., Hao, L., Li, Y., Tan, Y. (authors in alphabetical order) 2017. Quality of Service Based Pricing Schemes for Content Sharing in Peer-to-Peer Networks. Production and Operations Management, 26(8), 1427-1443.
- Hao, L., Fan, M. 2014. An Analysis of Pricing Models in the Electronic Book Market. MIS Quarterly, 38(4), 1017-1032.
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