Leyland Pitt

CREDENTIALS

• M.of Commerce (Rhodes University); PhD, Marketing; MBA; B.Commerce (Honors) (University of Pretoria), PhD (Honoris Causa) Lulea University of Technology (Sweden)

BIOGRAPHY

Leyland F Pitt, MCom, MBA, PhD, PhD, is Professor of Marketing and the Dennis F. Culver EMBA Alumni Chair of Business at the Beedie School of Business at Simon Fraser University, Vancouver, Canada. He has also taught on executive and MBA programs at major international business schools such as the Graham School of Continuing Studies at the University of Chicago, the Graduate School of Business of Columbia University, Rotterdam School of Management at Erasmus University, Wirtschafts University Vienna, and London Business School.

The author of more than 360 articles in peer-reviewed journals, his work has been accepted for publication by such journals as Journal of Advertising Research, Journal of Advertising, Information Systems Research, Journal of the Academy of Marketing Science, Sloan Management Review, Business Horizons, Computers in Heman Behavior, Technological Forecasting & Social Change, California Management Review, Communications of the ACM, and MIS Quarterly (which he also served as Associate Editor)

Professor Pitt has won many awards for teaching excellence, including Best Lecturer on the MBA Program, Henley Management College, UK; the Dean's Teaching Honor Roll, Beedie School of Business, Simon Fraser University, Canada; best professor and MBA Teacher of the Year, Copenhagen Business School, Denmark; and Best Professor of Program, Joint Executive MBA, University of Vienna, Austria and Carlson School of Management, University of Minnesota, USA. In 2002, Leyland Pitt was awarded the Outstanding Marketing Teacher of the Academy of Marketing Science, and in 2010 he was the recipient of the American Marketing Association's Solomon-Marshall-Stewart Pearson-Prentice Hall Innovative Marketing Teacher Award. He was elected a Distinguished Fellow of the Academy of Marketing Science in 2012, and the Berkman Service Award by the same organizaiton in 2017. In 2006 he was awarded the TD Canada Trust award for outstanding teachers, and listed as one of Canada's top MBA professors in the magazine, Canadian Business, in 2005.

Leyland Pitt has also presented in-house management development programs in major organization worldwide, including British Airways, Unilever, HSBC, Ernst and Young, Dixons, Volkswagen, SABMiller, the Australian Customs Service, Kone, Siemens and the Royal Metropolitan Police.

RESEARCH INTERESTS

• Services marketing; entrepreneurship and marketing strategy; marketing-information technology interface.