Lei Lu

Lei joined ESMT Berlin in 2017, and has been active as a Program Director for Executive Education since 2019. She gained her bachelor’s degree in Communication Science from Zhejiang University (China), and then went on to pursue a master’s at the University of Bremen (Germany), where she focused on media culture and communication management. She is Chinese by origin and came to Germany at the age of 16. Growing up in two cultures, she is passionate about intercultural management, market entry and doing business between China and Germany. Her international profile is supplemented by diverse working experience across China and Germany – including positions at a news agency, publishing house, art gallery and marketing consultancy. Within these roles she developed professional capabilities in corporate communication, marketing strategy and project management. Lei’s ongoing projects include executive education programs for German, Chinese and other international clients on finance, sales management and digital transformation.