Leah Gillooly

Biography

Dr Leah Gillooly (nee Donlan) gained a BSc(hons) International Business (French) from Loughborough University and a PhD from Sheffield Hallam University, for her thesis entitled “The Contribution of Sports Sponsorship to Consumer-Based Brand Equity.”  Prior to taking up her role at Alliance Manchester Business School, Leah held the roles of Lecturer and Senior Lecturer in Sports Marketing at the University of Central Lancashire.  Leah’s current research focuses on the areas of experiential and digital sponsorship activation and she has had her work published in peer-reviewed journals including the Journal of Marketing Management, the Journal of Marketing Communications and the Journal of Promotion Management. 

Leah''s paper "An empirical assessment of factors affecting the brand-building effectiveness of sponsorship" was the winner of the Sport, Business & Management: An International Journal''s Outstanding Paper 2015 in the Emerald Literati Network Awards for excellence.  Full access to the paper is available: http://www.emeraldinsight.com/doi/full/10.1108/SBM-09-2011-0075

Leah teaches courses in marketing communications at undergraduate and postgraduate levels and is actively involved in dissertation supervisions in the areas of sponsorship, sports marketing and social media.

Further information

Media Appearances

Leah has appeared regularly on television and radio and been extensively quoted in news publications on stories relating to sponsorship and the wider business of sport.  Some of her recent media appearances include:

Live interview on Olympic sponsorship, BBC Radio 5 Live Wake Up To Money, 15 August 2016.

Live interview on Manchester United’s signing of Paul Pogba, Sky News with Dermot Murnaghan , 9 August 2016.

Recorded interview on The marketing behind Manchester United’s signing of Paul Pogba, Sky News Tonight with Adam Boulton and Sarah Hewson , 9 August 2016.

Recorded interview on Manchester United’s signing of Paul Pogba, Granada Reports , 9 August 2016.

Gillooly, L. (2016) Marketing and the Rio 2016 Olympic and Paralympic Games Part 1. Available at: http://www.mbs.ac.uk/news/school-news/marketing-and-the-rio-2016-olympic-and-paralympic-games-part-1/ [Accessed 5 August 2016]

 Gillooly, L. (2016) Wimbledon. Available at: http://www.mbs.ac.uk/news/school-news/wimbledon/ [Accessed 12 July 2016] Live interview on Sponsorship and the Great North Run, BBC Radio Newcastle , 29 June 2016. Gillooly, L. (2016) Sponsorship activation at Euro 2016. Available at: http://www.mbs.ac.uk/news/school-news/sponsorship-activation-at-euro-2016/ [Accessed 13 June 2016]

Gillooly, L. (2016) Sponsorship Perspectives on Euro 2016 by Dr Leah Gillooly. Available at: http://www.mbs.ac.uk/news/expert-blog/sponsorship-perspectives-euro-2016/ [Accessed 8 June 2016]

Quoted in: Ghosh, S. (2016) Adidas CEO''s Man United criticism paves the way for more sponsor meddling. Available at: http://www.marketingmagazine.co.uk/article/1378345/adidas-ceos-man-united-criticism-paves-sponsor-meddling [Accessed 07 January 2016]

Gillooly, L. (2015) Why gambling sponsors could be relegated from the Premier League. Available at: http://www.marketingmagazine.co.uk/article/1376368/why-gambling-sponsors-relegated-premier-league [Accessed 09 December 2015]

Quoted in: Barry, C. (2015) City’s China deal ‘too good to refuse.’ Available at: http://www.thebusinessdesk.com/northwest/news/728839-china-deal-too-good-to-refuse.html?news_section=4148 [Accessed 03 December 2015]

Gillooly, L. (2015) How football “mega deals” are propping up the top clubs. Available at: http://www.marketingmagazine.co.uk/article/1375103/football-mega-deals-propping-top-clubs [Accessed 30 November 2015]