Laurent Bouty
Transformative Cx, Change Specialist, Academic Director at Solvay Brussels School of Economics and Management
Schools
- Solvay Brussels School of Economics and Management
Expertise
Links
Biography
Solvay Brussels School of Economics and Management
I believe Future is Good. I call myself a Pragmatic Optimist. I am now the CEO and founder of THE BEYONDERS AGENCY, a change & strategic management boutique. At The Beyonders, we genuinely believe that innovation, digital transformation and sustainability can be on the same agenda. It is a journey and we decided that we should contribute to this movement by helping companies and brands to embrace it.
I am the author of the Marketing Canvas Method (https://laurentbouty.com/marketingcanvas). MARKETING CANVAS is a co-creation method to discover, assess and reinforce your marketing strategy which is at the intersection of the environment (where you will play), your goals (what you would like to achieve) and your actions (what you will do).
I am also a proud and happy father, in his limited free time; he practices Aikido, CrossFit and loves to be close to the sea.
Previously, I have gained my experience in diverse sectors like Telecommunication, Consultancy, IT and Advertising and Financial, occupying C-level and Partner positions.I obtained an Executive MBA from Henley Management College. He has a post-graduate in Telematics and Organisation (1998), and also holds a Master in Civil Engineering from the Université Libre de Bruxelles (1994).
Videos
Ambition dans le Marketing Canvas (FR)
Excerpts from interview of Laurent Bouty, Academic Director
Laurent Bouty, new Academic Director of the AM in Creativity & Marketing
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