Laurence Ashworth

Laurence Ashworth is a researcher and teacher at the Smith School of Business. He completed his Ph.D. in 2004 at the University of British Columbia prior to coming to Queen’s.

His research is quite varied, but he is generally interested in social and emotional influences on consumers’ decision-making. His work has been published in a variety of top journals such as, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology. He also comments regularly and has had his work cited in the New York Times, the National Post, the Globe and Mail, Macleans, Psychology Today, etc. He has been interviewed on Canada AM, Global TV, and other television and radio stations.

Laurence teaches courses on Principles of Marketing and Consumer Behaviour to students in the undergraduate, M.Sc., Ph.D., and M.B.A. programs at the Smith School of Business. A central theme of Laurence’s teaching is to integrate broad strategic approaches to marketing with more specific, evidence-based ideas that help predict how and why consumers will react to the decisions that marketers make. The goal is to provide students with a broad framework that they can take to the marketplace that will help them make good marketing decisions.

Academic Degrees

• Ph.D. Marketing
  University of British Columbia (2004)

• B.Com (honours)
  University of British Columbia (1998)

Academic Experience

• Smith School of Business, Queen's University
  Professor (2021 - Present)
  Associate Professor (2010-2021)
  Assistant Professor (2003-2010)

• University of British Columbia
  Research Assistant, Faculty of Commerce (1998-2002)
  Instructor, Faculty of Commerce (2001)

Awards

Fellowships

• Distinguished Faculty Fellow, Marketing (2019)
• Commerce ’83 Fellow in Marketing (2011)
• Faculty Fellowship (2010)
• Jean MacDonald Graduate Fellowship (2002)
• Fellow, AMA-Sheth Doctoral Consortium (2001)
• Izaak Walton Killam Predoctoral Fellowship (2000-2002)
• St. John's College Sir Quo-Wei Lee Fellowship (1999)
• University Graduate Fellowship (1998)

Research Awards

• Research Achievement Award, Queen’s Business School (2009)
• New Researcher Achievement Award, Queen’s Business School (2007)
• D.I. McLeod Research Assistantship (2003, 2004, 2005)