Lauren Mathys

Lauren is a recognized expert in both Blue Ocean Strategy and Blue Ocean Leadership thinking and is a member of the invitation-only Blue Ocean Strategy Network established by the co-authors of the approach, W. Chan Kim (her MBA professor at INSEAD) and Renée Mauborgne. Lauren has been helping organizations implement Blue Ocean thinking for the last decade, after a long career in biopharmaceuticals where she pioneered the use of the approach as Vice-President of Strategic Marketing in her organization. Lauren also regularly joins the faculty of the INSEAD Executive Development Program for Blue Ocean Strategy, which is held twice a year at the main INSEAD campus in Fontainebleau, France, and now since February 2017 in the USA, working with executives all over the world and in a variety of industries to help them adopt the Blue Ocean mind-set. Lauren speaks English and French fluently and is both a US and Swiss citizen.

Education

• MBA INSEAD (1994 — 1994)
• Certificat de Langues et de Civilisations Françaises University of Geneva (1986 — 1986)
• Bachelor's Degree Occidental College
• Junior Year Abroad Ludwig-Maximilians-Universität München

Companies

• Co-Founder LeadershipTraining4U.com (2016)
• Visiting Adjunct Professor INSEAD (2010)
• Founder Bluecrest Consulting (2008)
• Vice President Strategic Marketing Merck Serono (2007 — 2007)
• Vice President Strategic Marketing Serono International (2004 — 2006)
• Head of Business Intelligence, Marketing Planning & Pharmacoeconomics Serono International SA (2003 — 2003)
• Director, Corporate Business Intelligence Serono International SA (1999 — 2002)
• Director, Marketing Processes Serono International SA (1998 — 1999)
• Director, Corporate Strategic Planning Serono International SA (1995 — 1997)