Lars Perner
Assistant Professor of Clinical Marketing at USC Marshall School of Business
Schools
- USC Marshall School of Business
Links
Biography
USC Marshall School of Business
PhD, University of Southern California; MBA, BA, California Polytechnic State University
Lars Perner's research interests focus in non-profit marketing, sponsored fundraising, consumer behavior, consumer price response, branding, and bargain hunting. His work has been published in the Journal of Marketing Management, Journal of Marketing Education, Journal of Consumer Affairs, and Journal of Consumer Psychology. He currently serves as a faculty coordinator for the Department of Marketing's undergraduate introductory marketing course sections, which serve approximately 1,600 students every academic year.
Videos
Dr. Lars Perner's Culture of Autism Presentation
Read about executive education
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