Kristine De Valck

Kristine de Valck is Associate Dean and Director of the PhD Program at HEC Paris. Her research and teaching focus on how the Internet in general and social media in particular have changed consumer behavior, organizations, and marketing practice.

Her work has been published in the British Journal of Management, Decision Support Systems, Journal of Interactive Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing and Psychology & Marketing, as well as in various edited books. Kristine has won multiple awards for her research including the prestigious ‘Citations of Excellence Award 2013’ for her dissertation-based article that is among the 50 most-cited publications among 13,000 articles published in the top international academic journals.

Kristine has developed numerous courses about marketing through social media, including a freely available course on iTunesU (2010) and a MOOC on Coursera (2017). Kristine regularly collaborates with companies, including Air France-KLM, BNP-Paribas, Canson, Carrefour, Disneyland Paris, Etam Group, Faurecia, Gucci, Hammerson, Meetic, Orange Business Service, Renault, Saint Laurent, SFR, and Yahoo! Kristine was the academic director of the International Teachers Programme from 2012-2014, she headed the Marketing PhD program from 2010-2013, and the Marketing Department from 2015-2018. Kristine held the Luxury Chair at HEC Paris sponsored by Kering from 2015-2018. Currently, she is board member of the International Schools in Business Management consortium.

Kristine has a PhD in Marketing Management from RSM Erasmus University and she has been a faculty member at HEC Paris since 2004.

Education

• Certificate IMD Business School (2007 — 2007)
• PhD Rotterdam School of Management, Erasmus University (1999 — 2005)
• Exchange Program University of Wisconsin-Madison (1996 — 1997)
• Master of Arts (M.A.) University of Utrecht (1994 — 1997)
• Elective Courses Leiden University (1995 — 1995)
• Bachelor of Arts (B.A.) University of Utrecht (1992 — 1993)

AWARDS & HONORS

• 2017 HEC Foundation Best Paper Award for The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
• 2014 Academy of Management Best Paper Award for Between Fame and Blame: The Contested Meaning of Personal Branding in the Field of Journalism
• 2013 Citations of Excellence Award for Virtual Communities: A Marketing Perspective, Decision Support Systems (2009).
• 2010 HEC Foundation Price Best Research Paper for "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities", which appeared in the Journal of Marketing
• 2009 2009 ACR Film Festival Juror's Prize Award Best Consumer Research Videography for "Brothers in Paint"
• 2005 Nominated for the SAP-PIM Marketing Science Award 2005, the Netherlands for the dissertation "Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship", ERIM PhD Series: Research in Management, EPS-2005-050-MKT, ISBN 90-5892-078-X.
• 1998 Dr Peters Price 1998 for best master thesis in trends of audiovisual research

SCIENTIFIC ARTICLES

• Developing Improvisation Skills: The Influence of Individual Orientations
  Administrative Science Quarterly, 2021, vol. 66, n° 3, pp 612-658, (in coll. with P. V. Mannucci, D. C. Orazi)

• Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
  Journal of the Academy of Marketing Science, May 2020, vol. 48, n° 3, pp 422-448, (in coll. with A. BABIC ROSARIO, F. SOTGIU)

• Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach
  Journal of Business Research, February 2019, vol. 95, pp 253-265, (in coll. with S. FEIEREISEN, D. RASOLOFOARISON, J. SCHMITT)

• Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System
  Journal of Public Policy & Marketing, Fall 2016, vol. 35, n° 2, pp 185-197, (in coll. with A. BARRIOS, C. SCHULTZ, O. SIBAI, K. HUSEMANN, M. MAXWELL-SMITH, M. K. LUEDICKE)

• The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
  Journal of Marketing Research, June 2016, vol. 53, n° 3, pp 297-318, (in coll. with A. BABIC, F. SOTGIU, T. H. A. BIJMOLT)

• Social Control in Online Communities of Consumption: A Framework for Community Management
  Psychology and Marketing, March 2015, vol. 32, n° 3, pp 250-264, (in coll. with O. SIBAI, A. FARRELL, J. M. RUDD)

• Lost in Translation: The Social Shaping of Marketing Messaging
  GfK Marketing Intelligence Review, November 2014, vol. 6, n° 2, pp 22-27, (in coll. with R. V. KOZINETS, A. WOJNICKI, S. J. S. WILNER)

• Social Commerce: A Contingency Framework for Assessing Marketing Potential
  Journal of Interactive Marketing, November 2013, vol. 27, n° 4, pp 311-323, (in coll. with M. S. YADAV, T. HENNIG-THURAU, D. L. HOFFMAN, M. SPANN)

• Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning
  Journal of Interactive Marketing, February 2013, vol. 27, n° 1, pp 62-73, (in coll. with C. Balagué)

• Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
  Journal of Marketing, March 2010, vol. 74, n° 2, pp 71-89, (in coll. with R. Kozinets, A. Wojnicki, S. Wilner)

• Videography in Consumer Research; Visions for a Method on the Rise
  Finanza Marketing e Produzione, 2009, vol. 27, n° 4, pp 81-101, (in coll. with J. Hietanen, J. Rokka)

• Virtual Communities: A Marketing Perspective
  Decision Support Systems, June 2009, vol. 47, n° 3, pp 185-203, (in coll. with G. van Bruggen, B. Wierenga)

• Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns
  Advances in Consumer Research, 2008, vol. 35, (in coll. with R. Kozinets, S. J. S. Wilner, A. Wojnicki)

• Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star
  European Advances in Consumer Research, 2008, vol. 8, (in coll. with D. Rasolofoarison, G. Kretz)

• Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities
  Advances in Consumer Research, 2007, vol. 34, pp 450-451, (in coll. with C. DAMBRIN)

• Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency
  British Journal of Management, September 2007, vol. 18, n° 3, pp 241-256, (in coll. with F. Langerak, P. Verhoef, P. W. J. Verlegh)

• Virtuele connecties tussen consumenten: netwerken van consumptiekennis en kameraadschap
  Ontwikkelingen in het Marktonderzoek, 2006, vol. 31, pp 27-43, (in coll. with B. Wierenga, G. Van Bruggen)

• Word-of-Mouth in Virtual Communities: A Netnographic Analysis
  Advances in Consumer Research, 2005, vol. 33, pp 573-575,

• The Effect of Members'Satisfaction with a Virtual Community on Member Participation
  Advances in Consumer Research, 2004, vol. 31, pp 56-57, (in coll. with P. W. J. Verlegh, P. Verhoef, F. Langerak)

• Bioscoopbeelden Kunnen Gerust Bezichtigd Worden; Rotterdamse Bioscopen in het Seizoen 1908/1909
  Tijdschrift voor Mediageschiedenis, 1998, vol. 1, n° 1, pp 32-46,

BOOKS

• Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship
  Erasmus Research Institute of Management (ERIM) 2005

CHAPTERS IN EDITED BOOKS

• Fashion Blogging
  The Routledge Companion To Digital Consumption, R. W. Belk, R. Llamas (eds.), Routledge, New York, 62-71

• Better Understanding Construction of the Self : An Investigation of the Materiality of Consumption Experiences in Online Discussion Forums
  Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12, 287-313

• 'Pixelize me': Digital Storytelling and the creation of archetypal mythis through explicit and implicit self-brand association in fashion and luxury blogs
  Research In Consumer Behavior, R. W. Belk (ed.), Emerald Group Publishing Limited, 12, 313-332

• The War of the eTribes: Online Conflicts and Communal Consumption
  Consumer Tribes: Theory, Practice, And Prospects, B. Cova, R. V. Kozinets, A. Shankar (eds.), Elsevier / Butterworth-Heinemann, Burlington, MA, 260-274

• Virtuele connecties tussen consumenten: netwerken van consumptiekennis en kameraadschap
  Ontwikkelingen In Het Marktonderzoek, F. Bronner (Ed.), 31, 27-43