Kristina Wittkowski
Assistant Professor , Dr. at Aalto University School of Business
Schools
- Aalto University School of Business
Links
Biography
Aalto University School of Business
My research interest is on value co-creation. More specifically, I have been and still am investigating - the determinants of co-creation demand - the enabling factors of co-creation - as well as the downsides and behavioral outcomes of value co-creation. I earned my doctorate degree from EBS Business School, Germany. My dissertation examines firms' and consumers' preference for nonownership (i.e. rental) services and explores factors that help mitigating misbehavior in nonownership service use. Here at Aalto University, I teach New Product Development at Bachelor-level, as well as Consumer Psychology at the Master-level. I am also responsible teacher in one of the Bachelor Thesis seminars. In addition, I have experience and like teaching Applied Marketing Management, Relationship Marketing, and Market Research Methods.
Peer-reviewed scientific articles
Journal article-refereed, Original researchTypes of intelligence predict likelihood to get married and stay married Large-scale empirical evidence for evolutionary theory
Aspara, Jaakko; Wittkowski, Kristina; Luo, Xueming2018 in PERSONALITY AND INDIVIDUAL DIFFERENCES (Elsevier BV)ISSN: 0191-8869Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
Del Rio Olivares, Maria; Wittkowski, Kristina; Aspara, Jaakko; Falk, Tomas; Mattila, Pekka2017 in JOURNAL OF MARKETING (AMER MARKETING ASSOC)ISSN: 0022-2429Contagious Effects of Customer Misbehavior in Access-Based Services
Schaefers, Tobias; Wittkowski, Kristina; Benoit (nee Moeller), Sabine; Ferraro, Rosellina2016 in JOURNAL OF SERVICE RESEARCH (SAGE PUBLICATIONS INC)ISSN: 1094-6705The Dark Side of Customer Co-creation: Exploring the Consequences of Failed Co-created Services
Heidenreich, Sven; Wittkowski, Kristina; Handrich, Matthias; Falk, Tomas2015 in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (SPRINGER)ISSN: 0092-0703Warum Unternehmen sich für KoKonsum entscheiden
Wittkowski, Kristina; Benoit, Sabine; Wirtz, Jochen2015 in MARKETING REVIEW ST. GALLEN (SPRINGER)ISSN: 1865-6544Firms’ Intentions to Use Non-ownership Services
Wittkowski, Kristina; Benoit (née Moeller), Sabine; Wirtz, Jochen2013 in JOURNAL OF SERVICE RESEARCH (SAGE PUBLICATIONS INC)ISSN: 1094-6705The burdens of ownership: reasons for preferring renting
Benoit (née Moeller), Sabine; Wittkowski, Kristina2010 in MANAGING SERVICE QUALITY (Emerald Group Publishing Ltd.)ISSN: 0960-4529Book section, Chapters in research booksHire-Purchase and Rental Goods
Benoit, Sabine; Wittkowski, Kristina2011 Conference proceedingsThe VAE-chain of nonownership services
Benoit, Sabine; Wittkowski, Kristina2013 The VAE-chain of nonownership services
Wittkowski, Kristina; Benoit, Sabine2013 Customer Misbehavior in Non-Ownership Services
Schaefers, Tobias; Wittkowski, Kristina; Benoit (née Moeller), Sabine2012 Non-ownership Preference in Business-to-Business: Reasons for Leasing
Wittkowski, Kristina; Benoit, Sabine; Wirtz, Jochen2011 Why consumers decide for non‐ownership services
Benoit, Sabine; Wittkowski, Kristina2009
Types of intelligence predict likelihood to get married and stay married Large-scale empirical evidence for evolutionary theory
Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
Contagious Effects of Customer Misbehavior in Access-Based Services
The Dark Side of Customer Co-creation: Exploring the Consequences of Failed Co-created Services
Warum Unternehmen sich für KoKonsum entscheiden
Firms’ Intentions to Use Non-ownership Services
The burdens of ownership: reasons for preferring renting
Hire-Purchase and Rental Goods
Conference proceedingsThe VAE-chain of nonownership services
Benoit, Sabine; Wittkowski, Kristina2013 The VAE-chain of nonownership services
Wittkowski, Kristina; Benoit, Sabine2013 Customer Misbehavior in Non-Ownership Services
Schaefers, Tobias; Wittkowski, Kristina; Benoit (née Moeller), Sabine2012 Non-ownership Preference in Business-to-Business: Reasons for Leasing
Wittkowski, Kristina; Benoit, Sabine; Wirtz, Jochen2011 Why consumers decide for non‐ownership services
Benoit, Sabine; Wittkowski, Kristina2009
The VAE-chain of nonownership services
The VAE-chain of nonownership services
Customer Misbehavior in Non-Ownership Services
Non-ownership Preference in Business-to-Business: Reasons for Leasing
Why consumers decide for non‐ownership services
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