Keyoor Purani

Besides being the professor of marketing at IIM Kozhikode, Prof. Purani is also the executive director of IIMK LIVE, the business incubator cell of IIM Kozhikode. Prior to IIM Kozhikode, he has served as an Assistant Professor at Mudra Institute of Communications (MICA) for almost five years.

Prof. Purani was one of the members of Board of Governors, IIM Kozhikode Society, June 2016 - June 2018. In the past, he has also worked on papers such as Equity brand: evolution of a brand from stock market and The moderating role of industrial experience in the job satisfaction, intention to leave relationship: an empirical study among salesmen in India.

Education

• PhD (Management)
• MBA (Marketing)
• BE (Electrical)

Teaching

• Integrated Marketing Communications
• Marketing Management
• Social Media and Consumer Driven Marketing
• Strategic Marketing
• Customer Relationship Management

Other Professional Appointments

• Member, Board of Governors, IIMK LIVE Society, October 2021 Onwards
• Founding Executive Director, IIMK LIVE, Business Incubator and Entreprenuership Development Center, June 2016 - June 2021
• Member, Board of Governors, IIM Kozhikode Society, June 2016 - June 2018
• Dean- Development, IIM Kozhikode, January 2014 - March 2016
• Chairperson - Management Development Programs, IIM Kozhikode, April 2010 to January 2014
• Chairperson - Placements, IIM Kozhikode September 2008 - March 2010
• Chairperson - Interactive Distance Learning, IIM Kozhikode, August 2005 - March 2008

Corporate / Public Sector Leadership

• Multimedia Aquarius, Mumbai, 1995-1998
• Jyoti Ltd., Vadodara, 1992-1993

Conferences, Seminars & Talks

• Premi Priya and Purani Keyoor, Impression for Expression: Artificially Intelligent Voice Agent, Consumer Self Disclosure and Consumer Brand Intimacy, AMA Winter, Chicago, August 2022
• R Anindita, Jeesha Krishnan, Purani Keyoor, Digital Influence: A comprehensive model of influencer attributes and their effects on Brands, AMA Winter, Chicago, august 2022
• Jeesha, Krishnan, Purani, Keyoor, 'Webcare and Brand Evaluations: Optimizing Webcare Strategies for Service Brands', AMA Summer, 2018, Boston, USA
• Jeesha K., Purani K., 'Conceptualising and Measuring Community Based Brand Equity', Academy of Marketing Science World Marketing Congress, 2017, Christchurch
• Kumar D., Nair U., Purani K., 'Consumer Pre-testing of Servicescape Designs: A Toolkit',2017 AMA Winter Marketing Educators Conference, Orlando
• Shukla, P., Purani, K., Singh, J., 'Influence of Consumer Vanity on Employment of Impression Management Tactics and Their Consequences on Conspicuous Consumption Orientation', 2017 AMA Winter Marketing Educators Conference, Orlando
• Sahadev, S., Sudershan, S., Purani, K., & Bradley B., 'The Impact of Personality Traits on Customer Orientation among Call Center Workers: The Moderating Effect of Work-Family Conflict and Role Conflict', 2015 AMA Winter Marketing Educator
• Sahadev Sunil and Purani Keyoor, 'Internet Banking Adoption in Developing Countries: A Meta-Analysis of the findings so far' Academy of Marketing Conference, Cardiff, UK, July 2013
• Purani, Keyoor et. al 'Antecedents of Home and Foreign Product Country Images in Developed and Developing Countries: A Comparative Study' Academy of International business Annual Meet in Washington DC, USA, Jun- Jul, 2012
• Purani, K., Sahadev, S. & Sudershan, S. 'Competitive Psychological Climate, Work-Life Conflict, Role Conflict And Their Impact on Customer Orientation among Call C enter Employees', 39th EMAC (European Marketing Academy Conference), Copenhagen, June 2010
• Purani Keyoor, Unnikrishnan K Nair, 'Managing Salesforce Attrition at Karnavati Healthcare Ltd.', NACRA (North American Case Research Association) Annual Meeting, Santa Cruz, California, USA, October 2009
• Purani Keyoor; and Sahadev Sunil, 'Generating trust in e-services through service quality: The Moderating Role of Technology Readiness', World Marketing Congress (Academy of Marketing Science conference), Oslo, Norway, Jul 2009

Academic Positions

• Professor, IIM Kozhikode, October 2013 onwards
• Associate Professor, IIM Kozhikode, April 2008 - October 2013
• Visiting Associate Professor, School of Management, Asian Institute of Technology, Bangkok, January 2013- May 2013
• Assistant Professor, IIM Kozhikode, April 2005-April 2008
• Assistant Professor, Mudra Institute of Communications, Ahmedabad, November 2001 - April 2005