Kenny Herbst

at Wake Forest University School of Business

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  • Wake Forest University School of Business

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Biography

Wake Forest University School of Business

Dr. Kenny Herbst is an Associate Professor of Marketing and Sisel Faculty Fellow in the School of Business at Wake Forest University. He has a Masters and Ph.D. from The University of North Carolina at Chapel Hill and a B.A. from Wake Forest University. In 2016, he won the Kienzle Alumni Teaching Award (given for outstanding contribution to the education and personal development of our MBA/MA alumni who graduated at least three years ago). He also recently has won the MA Educator of the Year Award (in 2010, 2012, 2013, and 2015). Dr. Herbst’s expertise includes obesity and unhealthy food consumption, branding and trust effects in advertising, affect and cognition in consumer decision making, food marketing, point of purchase, and supermarket retailing and merchandising practices.

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