Kenneth Kambara

A social media and marketing research consultant, Dr. Kambara’s areas of interest include brand management, entrepreneurship, and social media. At LIM, he has taught courses in the Marketing, Management, and Finance Departments. At the graduate level, his courses include Technology and Fashion Merchandising and Management, Digital Merchandising, and Consumer Behavior in Fashion.

Dr. Kambara has presented at the American Sociology Association—in the Communications, Information Technology, and Media Sociology (CITAMS) section and the Economic Sociology section—as well as at the American Marketing Association and Association for Consumer Research conferences. His work has been published in the Journal of Brand Management, The Journal of Academic and Business Ethics, and Critical Studies in Men’s Fashion. Additionally, he has co-authored frequently cited surveys on the buying habits of Millennials and Gen Z.

Dr. Kambara holds a Ph.D. in Management from The Paul Merage School of Business at the University of California at Irvine and a Master of Science degree in Business Administration from the University of Oregon’s Lundquist College of Business. He also received two bachelor’s degrees—in Business Administration-Marketing and in Economics—from California State University, Long Beach.

Having joined LIM College as an Adjunct Professor in 2012, Dr. Kambara was hired full-time as an Assistant Professor in 2013 and promoted to Associate Professor in 2016. In 2019, he became Associate Chair of LIM's Center for Graduate Studies.

Education

• Ph.D. University of California, Irvine - The Paul Merage School of Business (1995 — 2000)
• Intercampus Exchange at the Walter Haas School University of California, Berkeley (1996 — 1997)
• Master's degree University of Oregon - Charles H. Lundquist College of Business (1993 — 1994)

Companies

• Associate Professor & Associate Chair of Graduate Studies LIM College (2019)
• Associate Professor of Marketing, Management, & Finance LIM College (2016 — 2019)
• Assistant Professor of Marketing, Management, & Finance LIM College (2013 — 2016)
• Adjunct Professor in Marketing and Management LIM College (2012 — 2013)
• Assistant Professor/Associate Director CEJ CLU School of Business (2005 — 2009)
• Lecturer in Marketing CSULB (2003 — 2006)
• Regents Fellow/Graduate Assistant UC Irvine The Paul Merage School of Business (1995 — 2000)
• Intercampus Exchange Scholar UC Berkeley - Haas School of Business (1996 — 1997)
• Graduate Teaching Fellow & Merle Smith King Scholar University of Oregon (1993 — 1994)

Consulting areas include:

1. Internet marketing, social media, and brand management expertise
2. Chief data analyst (SPSS, LISREL, SmartPLS, UCInet, Orange, MapWindows)
3. Online/virtual community & social portal strategy and implementation
4. Film production (pre-production, development, financing, marketing and social media)

Specialties: branding, sustainable agriculture, social media strategy, social portals, virtual communities, marketing research, feasibility studies, assessments, Internet marketing, data analyst, SPSS, GIS, multivariate analyses, open source analytical software, surveys.