Kelley Wight

Professor Wight joined the Marketing Department at the Kelley School of Business in July 2020. She earned her Ph.D. in Business Administration with a focus on Marketing from the Fuqua School of Business at Duke University; she earned her B.S. in Economics and B.S. in Marketing from Arizona State University. Wight’s research primarily focuses on how consumers' personal relationships affect their consumption behavior, and vice versa. Her other area of research examines how time shapes consumer preferences and decision-making. Kelley's research has been published in the Journal of Consumer Research and has been featured on the Marketing Science Institute’s Top 10 Most Read Articles list in 2018. In the past, she has served as an Editorial Assistant for the Journal of Marketing Insights for the Classroom initiative from 2018-2020, helping authors translate their research findings into cutting-edge insights to be taught in classrooms.

Professor Wight teaches undergraduate Digital Marketing and Consumer Behavior Research.

Areas of Expertise

Consumption in Interpersonal Contexts, Time, Social Influence

Academic Degrees

• Ph.D. Business Administration, Duke University
• B.S. Economics, Arizona State University
• B.S. Marketing, Arizona State University

Awards, Honors & Certificates

• AMA-Sheth Foundation Doctoral Consortium Fellow, 2019

Selected Publications

• Gullo, K., Berger, J., Etkin, J., and Bollinger, B. (2019). Does Time of Day Affect Variety-Seeking? Journal of Consumer Research, 46(1), 20-35.

Edited on October 19, 2020