Keith Goffin

Professor of Innovation and New Product Development at Cranfield School of Management

Biography

Cranfield School of Management

Background

Keith Goffin is Director of the Centre for Innovative Products and Services (CIPS). He has extensive experience of product development from both an industrial and an academic perspective. During 14 years with Hewlett Packard (HP) Medical Products he worked on the development of the world''s most successful patient monitor and designed the marketing campaign that took defibrillators from 3% market share to market leadership within six months. Parallel to his work at HP he completed a part-time PhD and his findings on customer service have been applied in companies such as Ford and NCR. At Cranfield he teaches on MBA and executive programmes and is a visiting professor at business schools in France, Italy, Germany and Sweden. His research interests are innovation culture, project-to-project learning, and enhanced methods of market research-so-called ''hidden needs analysis''. He has published over one hundred articles in journals and newspapers such as the Journal of Product Innovation Management, Research-Technology Management and the Financial Times. The second edition of his book Innovation Management: Strategy and Implementation Using the Pentathlon Framework (with Professor Rick Mitchell) and his latest book Identifying Customers'' Hidden Needs: Creating Breakthrough Products (with Fred Lemke and Ursula Koners) were 2010. He regularly acts as a consultant on innovation management to leading organisations. In May 2011 Keith was selected as the Financial Times Professor of the Week for his work on hidden needs.

Current activities

Current main research and consulting interests are:

  • Identifying corporate growth opportunities (through new products, services, and new business models).
  • Identifying barriers to innovation and breaking them down.
  • Identifying customers'' hidden needs -- new methods for market research and developing breakthrough products and services.
  • Knowledge management in R&D.
  • Managing new product development.

Clients

Very active in supporting leading companies with innovation. Clients include:

  • Agilent Technologies
  • BASF
  • Bosch
  • HSBC
  • Merz
  • Molnlycke
  • Leyland-Trucks
  • Rank-Xerox
  • Reckitt-Benckiser
  • SCA
  • Sony
  • Unilever.

Publications

  • Articles in journals
  • Conference papers
  • Books

Articles In Journals

  • Lillis B, Szwejczewski M & Goffin K (2015) The development of innovation capability in services: research propositions and management implications, Operations Management Research, 8 (1-2) 48-68.
  • Weigel T & Goffin K (2015) Creating innovation capabilities: Molnlycke Health Care''s journey, Research-Technology Management, 58 (4) 28-35.
  • Szwejczewski M, Goffin K & Anagnostopoulos Z. (2015) Product service systems, after-sales service and new product development, International Journal of Production Research, 53 (17) 5334-5353.
  • Richtnér A, Åhlström P & Goffin K (2014) "Squeezing R and D": A Study of Organizational Slack and Knowledge Creation in NPD, Using the SECI Model, Journal of Product Innovation Management, 31 (6) 1268-1290.
  • Baxter D, Goffin K & Szwejczewski M (2014) The Repertory Grid Technique as a Customer Insight Method, Research Technology Management, 57 (4) 35-42.
  • Baxter D, Goffin K & Szwejczewski M (2013) Factors Supporting Knowledge Integration in Global Innovation Projects: An Exploratory Study, Creativity and Innovation Management, 22 (4) 408-419.
  • Raja J, Bourne D, Goffin K, Cakkol M & Martinez V (2013) Achieving Customer Satisfaction through Integrated Products and Services: An Exploratory Study, Journal of Product Innovation Management, 30 (6) 1128-1144.
  • Micheli P, Jaina J, Goffin K, Lemke F & Verganti R (2012) Perceptions of industrial design: The ''means'' and the ''ends'', Journal of Product Innovation Management, 29 (5) 687-704.
  • Goffin K, Raja JZ, Claes B, Szwejczewski M & Martinez V (2012) Rigor in qualitative supply chain management research: Lessons from applying repertory grid technique, International Journal of Physical Distribution and Logistics Management, 42 (8/9) 804-827.
  • Goffin K, Varnes C, Van der Hoven C & Koners U (2012) Beyond the Voice of the Customer: Ethnographic Market Research, Research-Technology Management, 55 (4) 45-54.
  • van der Hoven C, Probert D, Phaal R & Goffin K (2012) Dynamic technology leadership: the adaptive role of the CTO, Research-Technology Management, 55 (5) 24-33.
  • Micheli P, Schoeman M, Baxter D & Goffin K (2012) New Business Models for Public Sector Innovation: Successful Technological Innovation for Government, Research-Technology Management, 55 (5) 51-57.
  • Schoeman M, Baxter D, Goffin K & Micheli P (2012) Commercialization partnerships as an enabler of UK public sector innovation: the perfect match?, Public Money and Management, 32 (6) 425-432.
  • Goffin K (2011) Creating breakthrough products from hidden needs, The European Business Review (Jan-Feb 2011) 10-11.
  • Goffin K, Baxter D & Schoeman M (2011) Collaborate to innovate, Management Focus (30) 24-25.
  • Goffin K & Koners U (2011) Tacit knowledge, lessons learnt and new product development, Journal of Product Innovation Management, 28 (2) 300-318.
  • Goffin K, Koners U, Baxter D & van der Hoven C (2010) Managing Lessons Learned and Tacit Knowledge in New Product Development, Research Technology Management, 53 (4) 39-51.
  • Goffin K & Micheli P (2010) Maximizing the value of industrial design in new product development, Research-Technology Management, 53 (5) 29-37.
  • Goffin K & Szwejczewski M (2009) Keep a close eye on the market, Management focus, Autumn 2009 (2009) 17-18.
  • Cousens A, Goffin K, Mitchell R, van der Hoven C & Szwejczewski M (2009) Teaching New Product Development Using the ''City Car'' Simulation, Creativity and Innovation Management, 18 (3) 176-189.
  • Goffin K & Koners U (2008) Capturing Tacit Knowledge in New Product Development: A Study of Post-Project Reviews, International Journal of Technology Intelligence and Planning, 4 (3) 234-256.
  • Goffin K (2007) No risk, no innovation, Engineering and Technology -IET- **, 2 (10).
  • Koners U & Goffin K (2007) Learning from Post-project Reviews: A Cross-Case Analysis, Journal of Product Innovation Management, 24 (3) 242-258.
  • Koners U & Goffin K (2007) Managers'' Perceptions of Learning in New Product Development, International Journal of Operations and Production Management, 27 (1) 49-68.
  • Goffin K & van Bennekom F (2006) Improve product value: Design for supportability, SSPA News.
  • Goffin K, Mitchell R & Smart P (2006) Everyday innovation, Consulting Review (Capgemini) (Spring).
  • Goffin K & Mitchell R (2006) Teaching new product development using the ''Cranfield CityCar'' simulation, BizEd, V (2) 42-45.
  • Goffin K, Lemke F & Szwejczewski M (2006) An exploratory study of close supplier-manufacturer relationships, Journal of Operations Management, 24 (2) 189-209.
  • Goffin K & Mitchell R (2006) Time for a Product ''Health Check''?, Business Leadership Review (Apr).
  • Goffin K & Mitchell R (2005) Management simulation of new product development, BizEd.
  • Lemke F & Goffin K (2005) Auswahlenentscheidungen objectiv treffen, Wissensmanagement (7) 10-12.
  • Lemke F & Goffin K (2005) Den versteckten Kundenwunschen auf der Spur, salesbusiness (Apr) 38-41.
  • Koners U & Goffin K (2005) Learning from New Product Development Projects: An Exploratory Study., Creativity and Innovation Management, 14 (4) 334-344.
  • Szwejczewski M, Lemke F & Goffin K (2005) Manufacturer-supplier relationships: An empirical study of German manufacturing companies, International Journal of Operations and Production Management, 25 (9-10) 875-897.
  • Goffin K, Northcott M & Mitchell R (2005) New product strategy: Prevent feature fatigue!, CriticalEye (Sep-Nov) 66-69.
  • Goffin K & Mitchell R (2005) Is Europe losing its innovative edge?, European Business Forum (22) 17-18.
  • Goffin K & Lemke F (2004) Uncovering your customer''s hidden needs, European Business Forum.
  • Lemke F, Goffin K & Szwejczewski M (2003) Investigating the meaning of supplier-manufacturer partnerships: An exploratory study, International Journal of Physical Distribution and Logistics Management, 33 (1) 12-35.
  • Szwejczewski M, Goffin K & Grando A (2003) A Systematic Comparison of Manufacturing Performance of Engineering Companies in Italy and the UK, International Journal of Business Performance Management, 5 (1) 73-90.
  • Grando A, Szewjczewski M & Goffin K (2002) Italian and UK Manufacturing compared, European Business Forum (11) 58-61.
  • Szwejczewski M & Goffin K (2002) Innovation - lessons from the UK''s Best Factories, Fit for the Future (DTI) (Jul) 10-12.
  • Goffin K, Pfeiffer R, New C, Szwejczewski M & Lohmuller B (2001) Standort Deutschland: A Systematic Comparison of Manufacturing Performance in Germany and the UK, Journal of Business Economics (11) 1333-1351.
  • Goffin K & New C (2001) Customer support and new product development - An exploratory study., International Journal of Operations and Production Management, 21 (3) 275-301.
  • Zhang L & Goffin K (2001) ''Managing the transition'' – supplier management in international joint ventures in China, International Journal of Physical Distribution and Logistics Management, 31 (2) 74-95.
  • Oke A & Goffin K (2001) Managing Innovation in the Service Sector, Management focus (16).
  • Szwejczewski M, Goffin K, Lemke F, Pfeiffer R & Lohmüller B (2001) Supplier management in German manufacturing companies - An empirical investigation, International Journal of Physical Distribution and Logistics Management, 31 (5) 354-373.
  • Goffin K (2000) Running the Innovation Marathon, Advance (10 (May 2000)) 4-4.
  • Goffin K & Pfeiffer R (2000) Getting the Big Idea, Engineer (4 February 2000) 22-23.
  • Szwejczewski M, Goffin K, New C, Pfeiffer R, Lohmuller B & Berretta S (2000) Key Trends in European Manufacturing, Manufacturing Excellence (13) 4-8.
  • Lemke F, Goffin K, Szwejczewski M, Pfeiffer R & Lohmüller B (2000) Supplier Base Management: Experiences from the UK and Germany, International Journal of Logistics Management, The, 11 (2) 45-58.
  • Goffin K, Szwejczewski M, Sweeney M & New C (2000) Product innovation in UK manufacturing companies, International Journal of Technology Management, 2 (1-7) 620-631.
  • Goffin K & Van Bennekom F (2000) Get Products Right! Design for Supportability, The Professional Journal, 25 (1) 18-25.
  • Goffin K (2000) Running the Innovation Marathon, Company Life, 2 (6) 27-27.
  • Goffin K & Pfeiffer R (2000) Overcoming the Barriers to Innovation, Manufacturing Excellence (6) 7-11.
  • Goffin K & Pfeiffer R (2000) German Manufacturing: Competing through Innovation, Strategy (May 2000) 11-12.
  • Goffin K & Pfeiffer R (2000) Competing in the Innovation Pentathlon, Management focus, 15 (14) 22-23.
  • Goffin K, Grando A & Szwejczewski M (2000) L''International Best Factory Award: La Ricerca Delleccellenza in Fabbrica, Economia & Management (1) 25-39.
  • Lemke F, Goffin K, Szwejczewski M, New C, Pfeiffer R & Lohmuller B (2000) Lieferantenselektion: Mit leistungsfahigen Gleichgesinnten verbunden!, Beschaffung Aktuell (2) 34-37.
  • Goffin & K (2000) Design for Supportability: An Essential Component of New Product Development, Research-Technology Management, 43 (2) 40-47.
  • Goffin K (2000) Design for supportability: Essential component of new product development, Research-Technology Management, 43 (2) 40-47.
  • Goffin K (1999) Customer support: A cross-industry study of distribution channels and strategies, International Journal of Physical Distribution and Logistics Management, 29 (6) 374-397.
  • New C & Goffin K (1999) Manufacturing''s Role in Product Flexibility, Manufacturing Excellence (7) 3-5.
  • Pfeiffer R, Lohmuller B, New C, Goffin K & Szwejczewski M (1999) Vergleich betrieblicher Leistungen fur Unternehmen des Sektors Maschinenbau aus Grossbritannien und Deutschland, Betriebswirt, Der (5) 260-264.
  • Lemke F, Goffin K, Szwejczewski M, New C, Pfeiffer R & Lohmuller B (1999) Effective Supplier Management: Lessons from Leading German and UK Companies, Management Today -London- (Sep) 4-8.
  • Zhang L & Goffin K (1999) Joint Venture Manufacturing in China: an Exploratory Investigation, International Journal of Operations and Production Management, 19 (5-6) 474-490.
  • Goffin K & Levene R (1998) Neatstajiet Jaunievedumus Bez Uzmanibas (Russian Translation of ''Don''t Leave Innovation to Chance''), Trendsetter Moscow (3) 4-5.
  • Goffin K (1998) The Benefits of Effective Product Innovation, Manufacturing Excellence (5) 10-13.
  • Goffin K & New C (1998) Nel Regno Unito sei anni di Successi (Making your Manufacturing Plant more Effective, Sole 24 Ore, Il, 143 (74).
  • Goffin K (1998) Evaluating Customer Support During New Product Development - An Exploratory Study, Journal of Product Innovation Management, 15 (1) 42-56.
  • New C, Goffin K, Szwejczewski M & Pfeiffer R (1998) Comparative Operational Performance of UK and German Manufacturing Plants, International Journal of Business Performance Management, 1 (1) 65-78.
  • Goffin K, New C, Szwejczewski M, Pfeiffer R & Lohmuller B (1998) Vergleich der Leistungsdaten von Unternehemen Grossbritannien/Deutschland, Der Betriebswirt**, 39 (4) 22-25.
  • Goffin K (1998) Evaluating Customer Support During New Product Development—An Exploratory Study, Journal of Product Innovation Management, 15 (1) 42-56.
  • Goffin K (1998) Operations management teaching on European MBA programmes, International Journal of Operations and Production Management, 18 (5) 424-451.
  • Goffin K, Szwejczewski M & New C (1997) Managing Suppliers: When Fewer Can Mean More, International Journal of Physical Distribution and Logistics Management, 27 (7) 422-436.
  • Goffin K & Levene R (1997) Don''t Leave Innovation to Chance, Management focus (8) 18-19.
  • Goffin K & Price D (1996) Service Documentation and the Biomedical Engineer: Results of a Survey, Biomedical Instrumentation and Technology, 30 (3) 223-235.
  • Goffin K & Szwejczewski M (1996) Is Management Commitment to Quality Just ''A Given''?, TQM Magazine, 8 (2) 26-31.

Conference Papers

  • van der Hoven C, Michea A, Varnes C & Goffin K (2013) Giving the customer a voice: A study of market research methods and their perceived effectiveness in NPD. In: 20th International Product Development Management Conference, Paris, 23 June 2013.
  • Baxter D, Goffin K & Szwejczewski M (2011) Knowledge Integration in R&D teams: An in-depth study of individual perspectives. In: 18th International Product Development Management Conference, Delft, Netherlands, 6 June 2011.
  • Baxter D, Goffin K, Szwejczewski M & van der Hoven C (2011) Does prior experience change the learning effect in a new product development simulation?. In: 18th International Product Development Management Conference, Delft, Netherlands, 5 June 2011.
  • Goffin K, Micheli P & Verganti R (2011) Industrial Designers and their Role in New Product Development. In: 18th International Product Development Conference, Delft, 5 June 2011.
  • Szwejczewski M, Goffin K & and Baxter D (2011) Identifying Customers'' Hidden Needs: An Exploratory Study. In: 18th International Product Development Conference, Delft, 5 June 2011.
  • Baxter D, Goffin K & Szwejczewski M (2010) Evaluation of an approach to uncover tacit innovation knowledge using the repertory grid technique. In: 17th International Annual EurOMA Conference, Porto, 6 June 2010.
  • Goffin K, Baxter D, Szwejczewski M, Cousens A & van der Hoven C (2010) Tacit knowledge development in a new product development teaching simulation. In: 17th International Product Development Management Conference, Murcia, Spain, 13 June 2010.
  • Baxter D, Goffin K, Szwejczewski M & Koners U (2010) Tacit knowledge and situated practice in NPD: an in-depth case study. In: 17th International Product Development Management Conference, Murcia, Spain, 13 June 2010.
  • Szwejczewski M & Goffin K (2010) New product development and the role of customer support. In: 17th International Annual EurOMA Conference, Porto, 6 June 2010.
  • Micheli P, Jaina J, Goffin K & Verganti R (2007) Perceptions of product design. In: EAISM:14th International Product Development Management Conference, Porto.
  • Goffin K & Szwejczewski M (2007) Customer support and new product development. In: EurOMA Annual Conference, Ankara.
  • Goffin K (2006) How organisations can build a culture of innovation. In: Enterprise Ireland Innovation Forum.
  • Goffin K (2006) Beyond the voice of the customer. In: The 2nd Institution of Engineering and Technology Multimedia Conference 2006, London.
  • Goffin K (2006) Keynote address: Beyond the voice of the customer. In: 2nd Institution of Engineering and Technology Multimedia Conference, London, 29 November 2006.
  • Koners U & Goffin K (2005) Learning in R & D: A cross-case analysis. In: EurOMA 12th International Conference, Budapest.
  • Koners U & Goffin K (2005) An exploratory study of the knowledge generated during R & D projects. In: 12th International Product Development Conference, Copenhagen.
  • Anagnostopoulos M, Szwejczewski M & Goffin K (2003) The incorporation of customer support during the new product development process: an exploratory study. In: EurOMA & POMS Joint International Conference, Cernobbio, Lake Como, 16 June 2003.
  • Goffin K, Szwejczewski M, Lemke F & Pfeiffer R (2002) Manufacturers and their Suppliers - When is ''Partnership'' Applicable. In: POMS 2002 Conference, San Francisco, CA.
  • Goffin K, Pfeiffer R, Szwejczewski M & Lohmuller B (2000) Managing Innovation in UK and German Manufacturing Companies. In: 11th annual meeting of the Production and Operations Management Society, San Antonio, TX.
  • Goffin K, Lohmuller B, Pfeiffer R, Szwejczewski M & Oke A (2000) Exploring the relationship between innovation rate and revenue in German manufacturing companies. In: 7th International Product Development Conference, Leuven.
  • Lemke F, Szwejczewski M, Goffin K, New C, Pfeiffer R & Lohmuller B (1999) Supplier Management in Manufacturing Companies: An Empirical Investigation in Germany and the UK. In: 8th International Annual IPSERA Conference, Belfast & Dublin.
  • Zhang L & Goffin K (1999) Managing the Transition - Supplier Management in International Joint Ventures (IJVs) in China. In: 4th International Manufacturing Research Symposium, Cambridge.
  • van Bennekom F & Goffin K (1999) UsingCustomer Support''s Knowledge Base to Enchance New Product Development. In: Service Operations Management Association Conference, Boston.
  • Goffin K, Pfeiffer R, Lohmuller B, Szwejczewski M & New C (1999) Innovation Rate: An Exploratory Study of UK and German Manufacturing Companies. In: 6th International Product Development Conference, Cambridge.
  • Szwejczewski M, Goffin K, Lemke F, New C, Pfeiffer R & Lohmuller B (1999) Supplier Management in German Manufacturing Companies: An Empirical Investigation. In: 6th European Operations Management Association Conference, Venice.
  • Szwejczewski M, Goffin K, Lemke F, New C, Pfeiffer R & Lohmuller B (1999) UK and German Supply Chain Practices - Survey Results. In: 10th Production and Operations Management Society Conference, SC, USA.
  • Zhang L & Goffin K (1998) Joint Venture Manufacturing in China - An Exploratory Investigation. In: European Operations Management Association (EurOMA) Workshop on International Operations, Birmingham.
  • Goffin K (1998) Operations Management Teaching on European MBA Core Courses. In: 9th Annual Meeting of the Production and Operations Management Society, Santa Fe.
  • Goffin K & Levene R (1998) Simultaneous/Integrated New Product and New Service Development - Three Exploratory Case Studies. In: Project Management Institute 29th Annual Seminars & Symposium.
  • Goffin K & New C (1998) Customer Support and New Product Development - A Cross-Industry Exploratory Study. In: 5th International Product Development Conference, Como.
  • Goffin K, New C, Lohmuller B, Szwejczewski M & Pfeiffer R (1998) Manufacturing Performance: A Comparison of UK and German Benchmarks. In: 5th European Operations Management Association Conference, Dublin.
  • Szwejczewski M, Goffin K, New C, Pfeiffer R & Lohmuller B (1998) Key Measures of Manufacturing Performance: UK/Germany Benchmarks. In: 9th Annual Meeting of the Production and Operations Management Society, Santa Fe.
  • Goffin K, Szwejczewski M & New C (1997) Innovation Levels in UK Manufacturing Industry: An Exploratory Study. In: 4th International Product Development Conference, Stockholm.
  • Goffin K (1997) Teaching Just in Time to MBA Students. In: Implementing Innovative Ideas in Management Education Conference, Nice.
  • Levene R & Goffin K (1997) A Framework for Innovation. In: Project Management Institute 28th Annual Seminars & Symposium, Chicago.
  • Szwejczewski M, Goffin K & New C (1997) The Characteristics of Leading Manufacturing Plants. In: 8th Annual Meeting of the Production and Operations Management Society, Miami Beach.
  • Goffin K (1996) Evaluating Customer Support at the Design Stage - An Empirical Study. In: 3rd International Product Development Conference, INSEAD.
  • Levene R & Goffin K (1996) QFD in Project Management - A Pragmatic Approach. In: Project Management Institute 27th Annual Seminars & Symposium, Boston.

Books

  • Goffin K, Lemke F & Koners U (2010) Identifying Hidden Needs: Creating Breakthrough Products. Palgrave Macmillan.
  • Goffin K & Mitchell R (2010) Innovation Management: Strategy and Implementation using the Pentathlon Framework. Palgrave Macmillan, ed. 2nd edition.
  • Goffin K (2006) Evaluating the whole product use cycle: design for service and support. In: Managing Product Development. Loch C, Kavadias S (ed.).
  • Szwejczewski M & Goffin K (2006) Maximising equipment effectiveness at Reckitt Benckiser. In: Operational Excellence in the Pharmaceutical Industry.
  • Goffin K & Mitchell R (2005) Innovation Management: Strategy and Implementation using the Pentathlon Framework. New York: Palgrave, ed. 1st edition.
  • Goffin K, Lee-Mortimer A & New C (1999) Managing Product Innovation for Competitive Advantage. Haymarket Business Publications.
  • Goffin K, Wheatley M, Szwejczewski M & New C (1996) Management Today''s Guide to Britain''s Best Factories. DTI/Haymarket Business Publications.

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