Justin Joseph
Professor of the Practice, Public Relations at Boston University
Schools
- Boston University
Links
Biography
Boston University
Professor Justin Joseph is a Professor of the Practice of Public Relations in Boston University’s College of Communication. He brings to COM his extensive and award-winning experience managing public relations, crisis communication and media efforts for some of the world’s most recognized brands in consumer electronics, education and health care. In June 2014, the American Business Awards named Justin the recipient of its prestigious “Communications Professional of the Year” award.
Most recently, he has been serving as director of global public relations for Best Doctors, Inc., an international health care company based in Boston. Over the past decade, Justin also oversaw media relations, crisis communication and investor relations efforts for global education company, Houghton Mifflin Harcourt, and consumer electronics giants Nikon USA and Canon USA. For Canon USA, he also served as a global media spokesperson. His campaign management, thought leadership and brand efforts have resulted in thousands of positive media placements for the organizations he’s represented.
From 2009 to 2014, he further developed his passion for teaching, as an adjunct professor of mass communication at COM. In addition to receiving both a BS and MS from Boston University, Professor Joseph earned an MA in Theology from Gordon-Conwell Theological Seminary. He has traveled extensively as a public speaker, spokesperson and lecturer.
Read about executive education
Cases
With Uber in chaos, is this Lyft’s time to shine?
June 15, 2017
Boston Globe quoting Justin Joseph, College of Communication “Uber has for years dominated the ride-hailing market, its brand nearly synonymous with an industry that has reshaped how many people get around…” Expert quote: “Once you start throwing mud at your competitor, you could be throwing mud at yourself, too.” View full article.
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The New Outliers
May 15, 2017
PRWeek by Justin Joseph and Amy Shanler, College of Communication “Author Malcolm Gladwell contended that it takes 10,000 hours of dedicated practice for anyone to become an expert in what they do, from striking a golf ball to developing the next great innovation…” View full article.
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Volkswagen’s PR response made problems worse, experts say
September 25, 2015
MarketWatch Justin Joseph, College of Communication Tobe Berkovitz, College of Communication The scandal rocking car maker Volkswagen AG that has bruised the company’s reputation and crushed its market value has also been marked by a series of corporate communications missteps, public relations experts say… Expert quote: “The biggest thing you’re starting to see is this […]
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