Jun Kim
Associate Professor at HKUST Business School
Schools
- HKUST Business School
Links
Biography
HKUST Business School
Academic qualification
- PhD UCLA, Management
- PhD MIT, Mechanical Engineering
- MS MIT, Mechanical Engineering
- BS Seoul National University, Aerospace Engineering
PROFESSIONAL EXPERIENCE
- Assistant Professor, HKUST (2012 - 2017)
- Assistant Professor, Georgia Institute of Technology (2009 - 2012)
- Senior Software Engineer, Siebel Systems Inc. San Mateo, CA (1999 - 2004)
RESEARCH INTERESTS
Quantitative marketing; empirical microeconometrics; demand models; digital marketing.
PUBLICATIONS
Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2017), “The Probit Choice Model under Sequential Search with an Application to Online Retailing,” Management Science, 63(11), 3911–3929.
Bart J. Bronnenberg, Jun B. Kim, and Carl F. Mela (2016), “Zooming in on Choice: How Do Consumers Search for Cameras Online?” Marketing Science, 35(5):693-712 (W_inner, John D. C. Little Best Paper Award, INFORMS)._
Jiao Xu, Chris Forman, Jun B. Kim, and Koert Van Ittersum (2014), “News Media Platforms: Complements or Substitutes? The Case of Mobile News," J_ournal of Marketing_, 78:4 (July), 97-112.
Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), "Mapping Online Consumer Search," Journal of Marketing Research, 48:1 (February), 13-27.
Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg (2010), "Online Demand under Limited Consumer Search," Marketing Science, 29:6 (November-December), 1001-1023 (Winner, 2012 Frank M. Bass Outstanding Dissertation Award, INFORMS).
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