Julia Fehrer

Lecturer in Digital Marketing at the University of Auckland at The University of Auckland Business School

Biography

The University of Auckland Business School

Dr. Julia Fehrer joined the University of Auckland Business School in 2016 as a Research Fellow with the Department of Marketing. Since July 2018, her role is Lecturer in Digital Marketing with the Graduate School of Management. She further holds a Research Fellowship with the University of Bayreuth, Germany.

Her research focus includes actor engagement in networks, systemic business models, market shaping and systemic innovation. Her research has been published in leading journals such as the Journal of Service Research, Industrial Marketing Management and the Journal of Service Management.

Her teaching focus is on digital marketing, digital transformation, service design and service marketing. She has twelve years of professional experience with senior roles in marketing across countries in the insurance industry.

Her expertise in strategy development and customer relationship management ensures managerial relevance and a theorizing process that resonates with industry experts.

Selected publications and creative works (Research Outputs)

  • Brodie, R. J., Fehrer, J. A., Jaakkola, E., & Conduit, J. (2019). Actor Engagement in Networks: Defining the Conceptual Domain. JOURNAL OF SERVICE RESEARCH, 22 (2), 173-188. 10.1177/1094670519827385
  • Other University of Auckland co-authors: Roderick Brodie
  • Fehrer, J. A., & Nenonen, S. (2019). Crowdfunding networks: Structure, dynamics and critical capabilities. Industrial Marketing Management10.1016/j.indmarman.2019.02.012
  • Other University of Auckland co-authors: Suvi Nenonen
  • Jaakkola, E., Conduit, J., & Fehrer, J. (2019). Tracking the evolution of engagement research: Illustration of midrange theory in the service dominant paradigm. In S. L. Vargo, R. F. Lusch (Eds.) The SAGE handbook of service-dominant logic (pp. 580-598). London, UK: Sage Publications. Related URL.
  • Fehrer, J. A., Woratschek, H., Germelmann, C. C., & Brodie, R. J. (2018). Dynamics and drivers of customer engagement: within the dyad and beyond. Journal of Service Management, 29 (3), 443-467. 10.1108/JOSM-08-2016-0236
  • URL: http://hdl.handle.net/2292/46165
  • Other University of Auckland co-authors: Roderick Brodie
  • Fehrer, J. A., Benoit, S., Aksoy, L., Baker, T. L., Bell, S. J., Brodie, R. J., & Marimuthu, M. (2018). Future scenarios of the collaborative economy: Centrally orchestrated, social bubbles or decentralized autonomous?. JOURNAL OF SERVICE MANAGEMENT, 29 (5), 859-882. 10.1108/JOSM-04-2018-0118
  • Other University of Auckland co-authors: Roderick Brodie
  • Fehrer, J. A., Woratschek, H., & Brodie, R. J. (2018). A systemic logic for platform business models. Journal of Service Management, 29 (4), 546-568. 10.1108/JOSM-02-2017-0036
  • Other University of Auckland co-authors: Roderick Brodie
  • Fehrer, J. A. (2017). Actor Engagement and Value Co-creation in Networks: A Service Ecosystem Perspective University of Bayreuth. University of Bayreuth. Related URL.
  • Woratschek, H., Fehrer, J. A., Brodie, R. J., Benson-Rea, M., & Medlin, C. J. (2017). Vernetztes branding: Ein Konzept zur Markenpolitik aus der Perspektive der service dominant logic (Networked branding: Conceptualizing branding from a service dominant perspective). In F. R. Esch (Ed.) Handbuch Markenführung (Handbook of Branding) (pp. ). Wiesbaden, Germany: Springer. 10.1007/978-3-658-13361-0_5-1
  • Other University of Auckland co-authors: Roderick Brodie, Maureen Benson-Rea

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