Judy Hopelain

Education
Master of Public Policy, University of Michigan, Ann Arbor
Universidad Nacional Autonoma de Mexico, Mexico City
BA, University of California, Davis
Positions Held
At Haas since 2009
2009 – present, Lecturer, Haas School of Business
2007 – present, Partner, Customer Insights & Brand Strategy Consulting, Brand Amplitude
2006 – present, Founder, Business & Brand Strategy Consulting, Pure Gravy
2001 – 2006, Partner / Managing Partner, Prophet Brand Strategy
1999 – 2001, SVP E-commerce & Catalog, Illuminations
1992 – 1999, Associate Partner, Retail Strategy, Accenture/Andersen Consulting
1990 – 1992, Director of Corporate Strategy, Patagonia
1983 – 1990, Manager, Boston Consulting Group
External Service and Assignments
- Advisory Board Member, Netconversions - Advisory Board Member and marketing lead, QuickDog - Advisory Board Member, FirstRegistry/Cloudpop - Annual Strategic Marketing Conference Leadership Team, American Marketing Association - Advisory Board Member and Columnist, Retail Customer Experience Magazine - Advisor, Undergraduate Marketing Association - Advisor, UC Berkeley Chapter, American Marketing Association - Advisor, UC Berkeley Chapter, American Advertising Federation (Imagi-Cal) - Board Member, Sasa Designs by the Deaf

Teaching
- Brand Strategy & Management, UGBA162 - Marketing, UGBA106 - Principles of Business – Marketing Module, UGBA10