Brain Imaging Sheds New Light on Human Risk Responses


Craig Fox studies behavioral decision theory. Specifically, his research investigates how people make judgments and decisions under conditions of risk, uncertainty and ambiguity. He uses a combination of empirical methods including surveys, laboratory and field studies, and neuroimaging. His research has been published in top journals of management, psychology, economics, neuroscience, law, and general science. In addition to his post at UCLA Anderson, Dr. Fox holds a joint appointment as Professor of Psychology in the UCLA College of Letters and Sciences and Professor of Medicine at the UCLA Geffen School of Medicine. He joined the UCLA Anderson faculty in 2003 after more than six years on the faculty at the Fuqua School of Business at Duke University where he remains an adjunct faculty member. He is co-founder and co-director of the UCLA Interdisciplinary Group in Behavioral Decision Making. Professor Fox is founding co-editor of the forthcoming journal Behavioral Science and Policy. He serves on the editorial boards of Journal of Behavioral Decision Making, and Judgment and Decision Making, and was formerly on the board of Organizational Behavior and Human Decision Processes. He is a former Associate Editor of Management Science. Dr. Fox currently teaches an elective course in Managerial Decision Making at UCLA Anderson and has taught core courses in Leadership and Strategy, as well as electives in Negotiation and Managerial Improvisation. He also teaches Ph.D. seminars in behavioral decision theory. Dr. Fox has previously taught at the University of Chicago Graduate School of Business, the Kellogg Graduate School of Management at Northwestern University, Columbia Business School, and Stanford University. He has been a visiting scholar at Columbia University, New York University, the University of Mannheim, and Hebrew University.

Anderson School of Management
Harold Williams Chair in Management



Craig Fox is the Harold Williams Chair and Professor of Management at the UCLA Anderson School of Management, with joint appointments as professor of psychology at the UCLA College of Letters and Sciences and professor of medicine in the UCLA Geffen School. Fox co-founded the Behavioral Science & Policy Association and is co-editor of its flagship journal, Behavioral Science & Policy (BSP). He is also the co-director of the Interdisciplinary Research Group on Behavioral Decision Making at UCLA.

Fox’s research focuses on decision behavior, especially under conditions of risk and uncertainty. He uses a variety of research methods, including surveys and lab experiments, field studies and analysis of archival data, and neuroimaging. His research has been published in top journals of management, psychology, economics, law, neuroscience and general science.

Much of Fox’s work entails application of behavioral economics and social psychology to public and private sector policymaking. “The success of nearly all public and private sector policies hinges on the behavior of individuals, groups and organizations,” says Fox. This is where scientific research comes in, he says: “Policymakers often are unaware of insights from behavioral science that may help them craft and execute more effective and efficient policies.” For instance, in a recent set of projects Fox and his colleagues applied behavioral techniques to “nudge” physicians to reduce their tendency to over-prescribe antibiotics, which contributes to the rise of antibiotic-resistant “superbugs”. “Our research team has developed several new approaches to reducing unnecessary antibiotic prescribing, drawing on insights from behavioral economics and social psychology,” Fox wrote in the New York Times. “These disciplines acknowledge that people do not always behave rationally and are strongly motivated by social incentives to seek approval from others and compare favorably to their peers.” Techniques used in his most recent study almost completely eliminated inappropriate prescribing.

Fox joined the UCLA faculty in 2003 after six years at Duke University’s Fuqua School of Business. He teaches MBA and executive courses in managerial decision-making, negotiation, leadership, strategy and dynamic management, as well as Ph.D. courses in decision-making.



Ph.D., M.A. Psychology, 1990–94 Stanford University

B.A. Economics and Psychology, 1989, University of California at Berkeley, Phi Beta Kappa, summa cum laude

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