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Judith Austin

Associate Professor, Advertising College of Communication at Boston University

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  • Boston University

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    Biography

    Boston University

    Professor Austin joined the College of Communication after a career as an advertising and marketing professional. She has managed creative and brand development assignments, as well as produced award-winning work, for clients like the Boston Globe, Revlon, Four Seasons Hotels and Resorts, and the Islands of the Bahamas. Her training comes from working in some of Boston’s most demanding creative environments, including Humphrey, Browning, MacDougall (now Arnold Worldwide) and Hill, Holliday, Connors, Cosmopulous. In addition, she has taught advertising courses at Emerson College and the Rhode Island School of Design.

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    Cases

    This Global Brand Marketer’s Winning Intensity Has Helped Multiple Under Armour’s Success

    October 18, 2015

    AdWeek Judith Austin, College of Communication While Adrienne Lofton has worked as a marketer for global brands like Levi’s and Target, it’s experience from her college years that gives her an edge… View full article by expert Judith Austin  

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    Gravity Award Winner: Nivea Sun Solar Ad Charger

    September 22, 2014

    Adweek Judith Austin, College of Communication A couple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They wanted to create a fun and unexpected campaign that would also add utility. FCB soon devised a fusion of commerce, […]

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    RuPaul Dresses Up Product Placement

    August 11, 2014

    Adweek Judith Austin, College of Communication Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples on an emcee’s desk or filling a sitcom family’s refrigerator with goods… View full article quoting expert Judy Austin

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    Apple Needs a Fresh Marketing Vision, and We Have Some Ideas

    July 23, 2013

    Adweek Judy Austin, College of Communication It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices… Expert quote: “Something has definitely changed. An infinite number of things, including ads, feed into Apple’s brand impression. Over time, it rose to mythic status. It’s like feet of clay.” View full […]

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    Ad agency ventures into radio

    October 26, 2012

    Boston Business Journal (subscription required) Judith Austin, College of Communication Like most ad agencies, PJA Advertising creates promotional content for clients… View article

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    Hill Holliday gears up to pitch BofA

    January 20, 2012

    Boston Business Journal (subscription required) Judith Austin, College of Communication Local ad shop Hill Holliday is scrambling to expand its chunk of Bank of America’s advertising business following the mammoth bank’s recent decision to review its $2 billion ad spend… View article

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    Other experts

    Martina Raffaglio

    Degree in Philosophy, Major in Psichology, Università  Statale di Milano, 1994 Master in Business Administration, SDA Bocconi, 1998-1999 Master and Certificate in Coaching, Coach Academy, Milano, 2012   Research Interests Organizational behaviour (aptitudes, interpersonal relations and techno...

    Louis Kriesberg

    Maxwell Professor Emeritus of Social Conflict Studies Degree Ph.D., University of Chicago, 1953 Specialties Social conflicts, conflict resolution, interstate and intercommunal conflicts, constructive struggles Personal Website http://lkriesbe.expressions.syr.edu

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