Jonathan Deacon

Jonathan is Professor of Marketing at the University of South Wales where he leads research with a focus on how entrepreneurial firms ‘create markets’ and how SME’s can ‘go to market’ in the era of digital platforms and technically literate consumers– he consults with business and government bodies on a number of strategic projects, business development initiatives and the digital economy. He is a ‘thought leader’ at the interface between Marketing, Entrepreneurship and Creative Thinking. He is a trustee and global vice chair of the Chartered Institute of Marketing, a member of The Royal Anniversary Trust and a board member of the European Marketing Confederation. Jonathan had a successful business career prior to academe – and retains selected commercial interests and sits on the boards of a number of commercial and social companies.

For relaxation he ‘enjoys’ adventure sports.

RESEARCH INTERESTS

• Theory building at the marketing/entrepreneurship interface
• Development of marketing theory and business models – in particular for the small firm
• Aspects of marketing and entrepreneurship education
• The interface between Marketing and Design Thinking

Education/Academic qualification

Marketing and Entrepreneurship, PhD - Doctor of Philosophy University of Ulster at Jordanstown, N. Ireland, University of Ulster

Award Date: 1 Mar 2008

Business Administration, BSc. (Hons) (Wales) , Newport Business School, University of Wales, Newport

Marketing, Post Graduate Diploma, Chartered Institute of Marketing

Marketing, MA, Glamorgan Business School, University of Glamorgan

Education, PGCE, School of Education, University of Wales, Newport

External positions

Trustee, CAM Foundation 1 Jan 2019

Board Member, University of Salerno 1 Jan 2019 → …

Royal Anniversary Trust's Panel for the Queen's Anniversary Awards for Further and Higher Education, Queen's Anniversary Awards 2016 → 2020

Vice Chair, European Marketing Confederation (EMC) 2015 → …

Vice Chair Chartered Institute of Marketing 2014 → …

External Examiner, Manchester Metropolitan University 2014 → 2016

Trustee Chartered Institute of Marketing 2013 → …

Trustee and Board Member – Institute for Small Business and Entrepreneurship 2013 → 2014

Member of Commerce Cymru 2013 → 2014

Visiting Academic , St John’s College, Oxford 2013 → 2014

External Examiner, Buckingham University 2012 → 2017

Chair Libraries Wales Marketing awards 2010 → …

Visiting Fellow, Cass Business School, City University, London 2010 → 2013

Chair Chartered Institute of Marketing (Wales/Cymru) 2008 → 2013

Chair CANMOL Wales Marketing Awards 2008 → 2014

Editor: Journal of Research in Marketing and Entrepreneurship (Emerald Group Publishing Ltd). 2008 → 2014

Founding member of the Chartered Institute of Marketing, Small Business Community group (SBC) 2006 → …

Member of the Court of Cardiff University 2006 → …

External Examiner, Huddersfield University 2006 → 2010

External Examiner, Oxford Brookes University 2005 → 2009

Fellow and Moderator (International), University of Wales 2005 → 2013

Chair City of Newport Business Club 2004 → 2008

Member Board of the Professional Body/ICG- Chartered Institute of Marketing 2002 → 2013

Member Institute of Welsh Affairs (SE Committee

Board Member - Young Enterprise Wales (past Chair)