John W. Walsh

Professor of Marketing at IMD Business School

Senior Lecturer - General Business at Wisconsin School of Business

Schools

  • IMD Business School
  • Wisconsin School of Business

Expertise

Links

Biography

IMD Business School

John W. Walsh is Professor of Marketing.

John W. Walsh frequently consults on issues of marketing strategy, consumer behavior, pricing, distribution, and market research, and has consulting experience in industries spanning telecommunications, health care, tourism and leisure, consumer goods, banking, computing, and consumer electronics. He has written numerous articles for practitioner and academic journals including the Financial Times, European Management Journal, Marketing Science, and Oxford Economic Papers.

John W. Walsh has had numerous administrative responsibilities at IMD, including Director of Research and Development and Dean of Faculty.  He held the Coca-Cola chaired professorship from its inception in 2008 until 2010.  John W. Walsh was program director of IMD's Executive MBA for four years, and, in the fourteen years he has been at IMD he has taught in many of IMD's open and customized programs.  He has directed customized programs at IMD for British American Tobacco, Caterpillar, Coca-Cola Hellenic, Hilton Hotels Corporation, Kodak, KPN, and Sony.

Prior to joining IMD, John W. Walsh was the Abraham A. Mitchell Term Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. He has also worked as a consultant with Monitor Company, Cambridge, USA. He has PhD and MS degrees from Cornell University, New York, and a BSc degree from Trinity College Dublin, Ireland.

Wisconsin School of Business

Selected Published Journal Articles

Walsh, J. (1991). Survey of Wisconsin Injury Verdicts. Wisconsin Lawyer (1991)

Practitioner-Oriented Publications

Walsh, J. (1991). Multiple White Papers on Civil Justice Issues. Wisconsin Lawyer (1991-1992)

Presentations

Trial Practice Seminars ( 1 ) Multiple presentations on issues related to the ethical duties of lawyers

Undergraduate Courses

Computer Applications in Real Estate Analysis (RES 631), Spring 2002.

Computer Applications in Real Estate Analysis (RES 631), Spring 2003.

Computer Applications in Real Estate Analysis (RES 631), Spring 2004.

Computer Applications in Real Estate Analysis (RES 631), Spring 2001.

Contemporary Topics (RES 365), Summer 2003.

Business Law (BUS 301 Section 303), Fall 2015.

Business Law (BUS 301 Section 302), Fall 2008.

Business Law (BUS 301 Section 303), Fall 2008.

Business Law (BUS 301 Section 308), Fall 2008.

Business Law (BUS 301 Section 309), Fall 2008.

Business Law (BUS 301 Section 302), Spring 2009.

Business Law (BUS 301 Section 303), Spring 2009.

Business Law (BUS 301 Section 304), Spring 2009.

Business Law (BUS 301 Section 309), Spring 2009.

Business Law (BUS 301 Section 310), Spring 2009.

Business Law (BUS 301), Fall 2001.

Business Law (BUS 301), Fall 2001.

Business Law (BUS 301), Fall 2002.

Business Law (BUS 301), Fall 2002.

Business Law (BUS 301), Spring 2002.

Business Law (BUS 301), Spring 2002.

Business Law (BUS 301), Fall 2003.

Business Law (BUS 301), Fall 2003.

Business Law (BUS 301), Spring 2003.

Business Law (BUS 301), Spring 2003.

Business Law (BUS 301), Fall 2004.

Business Law (BUS 301), Fall 2004.

Business Law (BUS 301), Spring 2004.

Business Law (BUS 301), Spring 2004.

Business Law (BUS 301), Spring 2004.

Business Law (BUS 301), Spring 2005.

Business Law (BUS 301), Spring 2005.

Business Law (BUS 301), Spring 2005.

Business Law (BUS 301), Spring 2005.

Business Law (BUS 301), Spring 2005.

Business Law (BUS 301), Spring 2001.

Business Law (BUS 301), Spring 2001.

Business Law (BUS 301), Spring 2001.

Business Law (BUS 301), Fall 2005.

Business Law (BUS 301), Fall 2005.

Business Law (BUS 301), Fall 2005.

Business Law (BUS 301), Fall 2005.

Business Law (BUS 301), Spring 2006.

Business Law (BUS 301), Spring 2006.

Business Law (BUS 301), Spring 2006.

Business Law (BUS 301), Spring 2006.

Business Law (BUS 301 Section 302), Fall 2009.

Business Law (BUS 301 Section 303), Fall 2009.

Business Law (BUS 301 Section 308), Fall 2009.

Business Law (BUS 301 Section 309), Fall 2009.

Business Law (BUS 301 Section 302), Spring 2010.

Business Law (BUS 301 Section 303), Spring 2010.

Business Law (BUS 301 Section 304), Spring 2010.

Business Law (BUS 301 Section 309), Spring 2010.

Business Law (BUS 301 Section 310), Spring 2010.

Business Law (BUS 301), Fall 2006.

Business Law (BUS 301), Fall 2006.

Business Law (BUS 301), Fall 2006.

Business Law (BUS 301 Section 302), Fall 2010.

Business Law (BUS 301 Section 303), Fall 2010.

Business Law (BUS 301 Section 308), Fall 2010.

Business Law (BUS 301 Section 309), Fall 2010.

Business Law (BUS 301 Section 302), Spring 2007.

Business Law (BUS 301 Section 303), Spring 2007.

Business Law (BUS 301 Section 304), Spring 2007.

Business Law (BUS 301 Section 309), Spring 2007.

Business Law (BUS 301 Section 310), Spring 2007.

Business Law (BUS 301 Section 302), Fall 2007.

Business Law (BUS 301 Section 303), Fall 2007.

Business Law (BUS 301 Section 308), Fall 2007.

Business Law (BUS 301 Section 309), Fall 2007.

Business Law (BUS 301 Section 302), Spring 2008.

Business Law (BUS 301 Section 303), Spring 2008.

Business Law (BUS 301 Section 304), Spring 2008.

Business Law (BUS 301 Section 309), Spring 2008.

Combined Undergraduate & Graduate Courses

Contemporary Topics (INT/INT 365/765), Summer 2002.

Videos

Read about executive education

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