John Verret
Associate Professor, Advertising at Boston University
Schools
- Boston University
Links
Biography
Boston University
Professor Verret began his career in marketing communications in 1969, specializing in the areas of consumer products and services. He also has extensive experience in agency management, having held the positions of Vice Chair, President & CEO and Executive Vice President & COO for Arnold Communications, where he was a partner and co-owner until he sold his interest in 1996. He was responsible for agency operations and employee training as well as managing client relationships and new business. Adweek magazine named Verret Executive of the Year in 1990. In 1996 Verret founded Verret & Associates, a firm that specializes in teaching communications skills to executives. He is active in civic and community affairs, and is a past president of The Ad Club and the New England Broadcasting Association.
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Cases
Ray Rice, Pro Draft League’s $1M Endorsement Offer And The Pros And Cons Of Stunt Advertising
February 16, 2015
International Business Times John Verret, College of Communication Fantasy sports site Pro Draft League’s $1 million endorsement offer to former Baltimore Ravens running back Ray Rice last Friday tested the bounds of society’s willingness to forgive… Expert quote: “If you spent your life in the advertising agency business, or teaching it, you wouldn’t be proud […]
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Selling ‘Anchorman 2’
December 5, 2013
Boston Herald John Verret, College of Communication Will Ferrell’s visit to Emerson College as TV newsman Ron Burgundy — the latest in his tour of quirky in-character appearances to sell the “Anchorman” sequel — is a “brilliant” marketing strategy, industry insiders say, that could set a new standard for movie promotion if it pays off […]
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Seaport concert venue in search of a name
September 24, 2013
Boston Globe (subscription required) John Verret, College of Communication The Bank of America Pavilion, the site of summertime concerts along the Boston waterfront, will soon be in search of a new name as the financial services giant drops its sponsorship of the venue marked by its signature white tent… View full article
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Mullen’s strong run adds to CEO’s appeal
August 23, 2013
Boston Business Journal (subscription required) John Verret, College of Communication The news out of Mullen has been good… Expert quote: “His biggest challenge is to keep this going. Never rest.” View full article
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With flame of humanity, banks try to melt icy image
August 7, 2013
Boston Globe (subscription required) John Verret, College of Communication Banks are trying to wipe away years of bruising headlines and blame for the financial crisis with a simple message: They care about you… Expert quote: “They’re all fishing. They’re all trying to protect their base and trying to get as much new business as they […]
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Mullen lands $200m Acura advertising account
March 20, 2013
Boston Globe (subscription required) John Verret, College of Communication The Boston advertising firm Mullen solidified its position as an industry leader this week when it landed the account of the luxury auto brand Acura, analysts said… Expert quote: “The advertising for Acura has been just kind of blah. It would be very difficult for me […]
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Why Don’t Advertisers Care About Me Anymore?
March 7, 2013
New York Times John Verret, College of Communication Greetings. You people are all irrelevant… Expert quote: “The boomers are an important audience, but boomers are a little easier to find, because they probably watch TV in a more traditional way.” View full article
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Brands Capitalize on the ‘Impending Apocalypse’
December 19, 2012
Business Week Tobe Berkovitz, College of Communication John Verret, College of Communication On Monday, Jell-O released a TV spot in which a company executive decked out in survivalist fatigues ascends a Mayan temple with a crate of Jell-O pudding… View article
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For some businesses, words can’t express what they do
October 24, 2012
Marketplace John Verret, College of Communication The parent company of the Weather Channel is dropping the name “Channel” from its corporate name. The CEO of the company told The New York Times this week that “Channel” is too limiting. It’s just the latest company to rethink what’s in a name… View article and listen to […]
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