John Van Den Berghe
Assistant Professor of Marketing at SKK Graduate School of Business (SKK GSB)
Schools
- SKK Graduate School of Business (SKK GSB)
Links
Biography
SKK Graduate School of Business (SKK GSB)
Dr. Van den Berghe’s primary research focuses on the information provided to consumers by firms. His recent work shows that as a market becomes more competitive, firms may react by providing less information, leading to a less efficient market.
Other research shows how consumers slowly gaining information about market prices can lead those prices to be higher and how complexity and skill interact in extensive-from games.
Research Interests
- Consumer Information
- Firm Information
- Game Theory
- Marketing
- IO
Education
- B.A. Economics: Brigham Young University
- B.S. Mathematics: Brigham Young University
- Ph.D. Economics: University of Chicago
Read about executive education
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