John Ekman
Speaker – Blogger – Entrepreneur. at Hanken School of Economics
Schools
- Hanken School of Economics
Expertise
Links
Biography
Hanken School of Economics
I have come to earth to save humans from digital experiences that suck. That's my company's mission - and also my personal one. I have working with digital roughly since the first organisms left water and crawled up on land. Hook up with me if you want to challenge your digital you.
Specialties: Conversion Optimization, Analytics. Behaviour Economy, Digital trends.
Experience
Partner
- Company Name Curamando
- Dates EmployedAug 2017 – Present
- Employment Duration2 yrs 2 mos
- Location Stockholm, Sweden
Co-Founder
- Company Name GO Group Digital
- Dates EmployedMay 2018 – Present
- Employment Duration1 yr 5 mos
- Location Stockholm County, Sweden
I joined theGO Group("Global Optimization Group") at it's start. Our vision is to create a network of the top agencies in the area of marketing optimization. Today, the network contains more than 250 consultants worldwide with offices in Frankfurt, Stockholm. Vancouver, London, Paris, Sidney and Tokyo
Chief Conversionista
- Company Name Conversionista!
- Dates EmployedApr 2010 – Present
- Employment Duration9 yrs 6 mos
Conversionista! is Scandinavia's nr 1 company in Conversion rate Optimization.
We help clients improve online conversion with a structured approach to setting, implementing and following up Conversion targets for their online audiences.
Board member
- Company Name Redbet
- Dates EmployedJul 2009 – Feb 2011
- Employment Duration1 yr 8 mos
Redbet is a small Sweden focused gambling operator who has survived dire times and is now on its way up, up, up!
Board Member
- Company Name FireInvent
- Dates EmployedSep 2008 – Feb 2011
- Employment Duration2 yrs 6 mos
Head of Marketing
- Company Name Apica AB
- Dates EmployedMar 2009 – Jul 2010
- Employment Duration1 yr 5 mos
Independent consultant
- Company Name Radgjafi
- Dates EmployedOct 2007 – Apr 2010
- Employment Duration2 yrs 7 mos
Casino Manager
- Company Name Betsson
- Dates EmployedNov 2005 – Jan 2007
- Employment Duration1 yr 3 mos
- As the companies in the Cherry group were split and separately listed (Cherry, Betsson, Net Entertainment),
VP Marketing
- Company Name Net Entertainment
- Dates EmployedMay 2003 – Nov 2005
- Employment Duration2 yrs 7 mos
Independent consultant
- Company Name Radgjafi
- Dates EmployedAug 2001 – Feb 2003
- Employment Duration1 yr 7 mos
During this period I worked as a consultant and with private projects/investments.
Examples of projects:
- Siemens Mobile Acceleration, Investment manager.
- Windsor Broadband Technology, CEO for hire
- Private project - Establishment of design hotels in Stockholm and Copenhagen
Investment Manager
- Company Name Speed Ventures
- Dates EmployedMar 2000 – Mar 2001
- Employment Duration1 yr 1 mo
The work as an Investment manager consisted of two areas:
- Evaluating new investments
- Manage portfolio companies
As the chairman of the board and Speed’s representative in the portfolio companies, I took charge of the following areas:
- Financing (raising external capital, cash flow management, budgeting)
- Design and implementation of routines for control and reporting
- Downsizing and restructuring efforts
- Mergers and acquisitions (deal making, negotiating, closing)
Company NameIcon Medialab International
Total Duration4 yrs
- Title CIO
- Dates Employed1998 – 2000
- Employment Duration2 yrs
As a CIO/Chief Knowledge Officer I was responsible for a company-wide infrastructure concerning IT, development tools, and knowledge management.
In addition to my direct responsibilities as the CIO I was heavily engaged in international sales. Being considered a KAM with excellent track record in the Swedish office, I supported deal-making with the international offices on their most important pitches/contracts
Title Key Account Manager
- Dates Employed1996 – 1998
- Employment Duration2 yrs
I was one of the first persons with a management consultancy background recruited to the company. My main responsibility was to develop offerings for larger clients and close deals with those companies. The challenge was to grow/develop the company from a local web developer into an international professional service provider.
Management consultant
- Company Name Accenture
- Dates Employed1994 – 1996
- Employment Duration2 yrs
Change Management consultant working with Organisation Design, Business Process Re-engineering and Marketing Strategy mostly in the Airline Industry. My promotion to senior was one of the fastest in the Stockholm office’s history.
Education
Uppsala University
- Degree Name Bachelor of ScienceField Of StudyBusiness management
- Dates attended or expected graduation1989 – 1993
Uppsala University
- Degree Name Masters in ScienceField Of StudyEngineering physics
- Dates attended or expected graduation1987 – 1993
Including 1 year at École Polytechnique Fédérale de Lausanne)
Videos
a CRO Masterclass by John Ekman (Conversionista!)
John Ekman: Voice – The Third Digital Evolution | Explorer Talks – 11 January 2019 | Tre Sweden
John Ekman aka Chief Conversionista - The State of Conversion
Courses Taught
Read about executive education
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