John Baxter

John Baxter is President & CEO of Compass Associates, a strategic intelligence and Marketing Firm with Associates worldwide. Compass has worked with a number of major US Corporations on worldwide initiatives in the areas of Acquisitions, Alliances, Distribution Analyses, and Market Studies and Analyses for industries concerning Movement, Direction and Initiatives, and proper courses of Strategy for our Client organizations’ Industries.

John has held Senior Executive positions in Operations, Sales & Marketing, and Distribution for a number of organizations prior to founding Compass. John has successfully led Profit Center initiatives, and managed projects both under budget and with fast-track time frames. He has also held Executive Committee and Board positions for a number of private organizations.

In addition, John has taught at the Mendoza College of Business at the University of Notre Dame; the Eli Broad Graduate School of Management at Michigan State University; Aquinas College’s Graduate School of Management; and lectured at the Kellogg School’s Executive Education Seminars at Northwestern University; and has been a Custom Program Professor at the Stayer Center for Executive Education at Notre Dame. John also was a founding consultant with the American Management Association’s affiliate: The AMA Practitioners.

He received his BA from Michigan State University, and his MBA from the Kellogg School of Management, Northwestern University. As a US Navy Veteran, John Served with the NATO Military Headquarters, and the MACV Saigon (Military Assistance Command Vietnam) with numerous ATSBs [Advanced Tactical Support Bases] throughout the Mekong Delta.

He and his wife Ginny, a co-founder of Compass, completed her BA at the University of Wisconsin in Madison, Wisconsin, and her MBA from The Lake Forest Graduate School of Management in Chicago. The Baxters have two children – Peter (ND ’13), and Cathy (ND ’17).

Education

• BS - Marketing Michigan State University
• MM / EMBA Northwestern University - Kellogg School of Management

Companies

• Adjunct Professor of Marketing and Management Aquinas College - Grand Rapids (2001)
• CEO & President Compass Associates, Inc. (1989)
• Adjunct Professional Specialist The University of Notre Dame Mendoza College of Business (2014 — 2016)
• Custom Program Faculty Notre Dame Executive Education (2015 — 2016)
• Adjunct Professor of Marketing Michigan State University - Eli Broad College of Business (2011 — 2013)
• Lecturer in Competitive Intelligence Kellogg Executive Education (1989 — 1990)
• US Navy Veteran US Navy (1966 — 1969)