John Barker
Lecturer at Fisher College of Business
Schools
- Fisher College of Business
Links
Biography
Fisher College of Business
Courses
BUSML 7214 Cross Channel Marketing
Examines the unique challenges of bringing a service brand to life across multiple channels. Understanding the methods, processes and approaches to creating holistic experiences that resonate with the target audience is covered. Prereq: MBA 6252 or 6253.
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