John Bargh

James Rowland Angell Professor of Psychology at Yale School of Management

Schools

  • Yale School of Management

Expertise

Links

Biography

JOHN BARGH'S LINES OF RESEARCH FOCUS ON UNCONSCIOUS INFLUENCES IN JUDGMENTS AND SOCIAL BEHAVIOR, including unconscious motivations and goal pursuits. Most recently his ACME lab (for Automaticity in Cognition, Motivation, and Emotion; see link below) has focused on the automatic link between social perception and social behavior, which creates tendencies for people to behave similarly to those around them, without realizing they are doing so. An important new line of research focuses on physical experiences such as touching something warm or cold, and how this affects psychological experiences, such as generosity and trusting other people. New research examines the power of conscious imagination to 'turn off' basic evolved goals such as for safety and survival, with influences on more abstract metaphorically related social and psychological goals -- for example, being inoculated against the flu virus influences attitudes towards immigration.

Yale School of Management

James Rowland Angell Professor of Psychology and Professor of Management Ph.D., 1981, University of Michigan The ACME lab researches the unconscious or implicit influences on social judgment, motivation, and behavior. Most recently this research has focused on embodied cognition effects, or influences of physical experiences (such as cleansing one’s hands, holding something warm or rough) on metaphorically related social variables (physical warmth leading to feelings of physical warmth, for example). One interesting new line of this research has focused on how social goals and political attitudes can be influenced by satisfaction of underlying physical-level motivations; for example, immunization against the flu virus influences attitudes towards immigration (as ‘invaders’ of one’s ‘cultural body’), and feelings of physical safety reduce one’s need to feel ‘socially safe’ as after rejection or other ‘cold’ social experiences.

Achievements

  • Distinguished Scientific Career Award , American Psychological Association, 2014
  • Elected to American Academy of Arts and Science , 2011
  • Honorary Doctorate , University of Nijmegen, 2008
  • Society for Personality and Social Psychology Donald Campbell Award for career contributions to social psychology , 2006
  • Guggenheim Fellow , 2001

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