Johanna Moisander

Professor (full), Organizational Communication at Aalto University School of Business

Biography

Aalto University School of Business

My current research focuses on discursive, and practice-based approaches to management and organization studies. At the moment, I am working on projects that focus on emotions, power and control in organizations, discursive struggles over organizational legitimacy, organizational responses to institutional pressures, and wellbeing at work.

My latest article, published now online in Human Relations, focuses on mechanisms of biopower and precarious work in the emerging 'gig economy.'

I have also co-edited a book on Gendering theory in marketing and consumer research, which will be published by Routledge this year (December 7 2016): Zeynep Arsel, Kirsi Eräranta & Johanna Moisander (2016) Gendering theory in marketing and consumer research. London: Routledege

Peer-reviewed scientific articles

Journal article-refereed, Original research

Consumers as legitimating agents: How consumer-citizens challenge marketer legitimacy on social media

Lillqvist, Ella; Moisander, Johanna; Firat, A. Fuat
2017 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)
ISSN: 1470-6423

Mechanisms of biopower and neoliberal governmentality in precarious work: Mobilizing the dependent self-employed as independent business owners

Moisander, Johanna; Groß, Claudia; Eräranta, Kirsi
2017 in HUMAN RELATIONS (SAGE Publications Ltd)
ISSN: 0018-7267

Emotions in Institutional Work A Discursive Perspective

Moisander, Johanna K.; Hirsto, Heidi; Fahy, Kathryn M.
2016 in ORGANIZATION STUDIES (SAGE PUBLICATIONS LTD)
ISSN: 0170-8406

Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)

Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet; Firat, A.Fuat; Ger, Guliz; Godefroit-Winkel, Delphine; Kravets, Olga; Moisander, Johanna; Nuttavuthisit, Krittinee; Penaloza, Lisa; Tadajewski, Mark
2015 in JOURNAL OF MACROMARKETING (SAGE Publications Inc.)
ISSN: 0276-1467

Paradoxes of strategic renewal in traditional print-oriented media firms

Horst, Sven-Ove; Moisander, Johanna
2015 in JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT (Routledge)
ISSN: 1424-1277

Rhetorical construction of narcissistic CSR orientation

Iivonen, Kirsti; Moisander, Johanna
2015 in JOURNAL OF BUSINESS ETHICS (Springer Netherlands)
ISSN: 0167-4544

(Re)constructing economic citizenship in a welfare state - intersections of gender and class

Hirsto, Heidi; Katila, Saija; Moisander, Johanna
2014 in EQUALITY, DIVERSITY AND INCLUSION (Emerald Group Publishing Ltd.)
ISSN: 2040-7149

The strategic challenge of continuous change in multi-platform media organizations - A strategy-as-practice perspective

Järventie-Thesleff, Rita; Moisander, Johanna; Villi, Mikko
2014 in JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT (Routledge)
ISSN: 1424-1277

Brands and branding in media management - toward a research agenda

Malmelin, Nando; Moisander, Johanna
2014 in JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT (Routledge)
ISSN: 1424-1277

Serial and comparative analysis of innovation policy change

Niinikoski, Marja-Liisa; Moisander, Johanna
2014 in TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE (ELSEVIER SCIENCE INC)
ISSN: 0040-1625

The discourses of marketing and development: towards 'critical transformative marketing research'

Tadajewski, Mark; Chelekis, Jessica; DeBerry-Spence, Benet; Figueiredo, Bernardo; Kravets, Olga; Nuttavuthisit, Krittinee; Peñaloza, Lisa; Moisander, Johanna
2014 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)
ISSN: 0267-257X

Consumer workers as immaterial labour in the converging media markets: three value-creation practices

Moisander, Johanna; Könkkölä, Saara; Laine, Pikka-Maaria
2013 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)
ISSN: 1470-6423

Discursive confusion over sustainable consumption: a discursive perspective on the perplexity of marketplace knowledge

Markkula, Annu; Moisander, Johanna
2012 in JOURNAL OF CONSUMER POLICY (Kluwer Academic Publishers)
ISSN: 0168-7034

"Great Sleep" as a form of hedonic consumption

Valtonen, Anu; Moisander, Johanna
2012 in ADVANCES IN CONSUMER RESEARCH (ASSN CONSUMER RES)
ISSN: 0098-9258

Social curation in consumer communities

Villi, Mikko; Moisander, Johanna; Joy, Annamma
2012 in ADVANCES IN CONSUMER RESEARCH (ASSN CONSUMER RES)
ISSN: 0098-9258

Psychological regimes of truth and father identity: challenges for work/life integration

Eräranta, Kirsi; Moisander, Johanna
2011 in ORGANIZATION STUDIES (SAGE PUBLICATIONS LTD)
ISSN: 0170-8406

Organizational dynamics and complexities of corporate brand building - a practice perspective

Järventie-Thesleff, Rita; Moisander, Johanna; Laine, Pikka-Maaria
2011 in SCANDINAVIAN JOURNAL OF MANAGEMENT (ELSEVIER SCI LTD)
ISSN: 0956-5221

Cynical identity projects as consumer resistance - the scrooge as a social critic?

Mikkonen, Ilona; Moisander, Johanna; Firat, A.Fuat
2011 in CONSUMPTION MARKETS AND CULTURE (Routledge)
ISSN: 1025-3866

Construction of consumer choice in the market: challengesfor environmental policy

Moisander, J.; Markkula, A.; Eräranta, K.
2010 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)
ISSN: 1470-6423

Doing sensory ethnography in consumer research

Valtonen, A.; Markuksela, V.; Moisander, J.
2010 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)
ISSN: 1470-6423

Kuluttaja ja messujen merkitys: etnografinen tarkastelu venemessuista

Ahola, E-K.; Moisander, J.; Virkkula, S.
2009 in KULUTUSTUTKIMUS.NYT (Blackwell Science)
ISSN: 1797-2345

Narratives of Self and Relatedness in Eco-communes.Resistance against normalized individualization and the nuclear family

Eräranta, K.; Moisander, J.; Pesonen, S.
2009 in EUROPEAN SOCIETIES (Routledge)
ISSN: 1461-6696

Exploring the Edges of Theory-PracticeGap: Epistemic Cultures in Strategy-ToolDevelopment and Use

Moisander, J.; Stenfors, S.
2009 in ORGANIZATION (SAGE PUBLICATIONS LTD)
ISSN: 1350-5084

Personal interviews in cultural consumer research post-structuralist challenges

Moisander, J.; Valtonen, A.; Hirsto, H.
2009 in CONSUMPTION MARKETS AND CULTURE (Routledge)
ISSN: 1025-3866

Environmental dialogue in online communities: negotiatingecological citizenship among global travellers

Rokka, J.; Moisander, J.
2009 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)
ISSN: 1470-6423

A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business

Aspara, J.; Olkkonen, R.; Tikkanen, H.; Moisander, J.; Parvinen, P.
2008 in AMS REVIEW (Blackwell Science)
ISSN: 1869-814X

Competitive Advantage and Cultural Research

Moisander, J.; Valtonen, A.
2007 in Management Online Review (Blackwell Science)
ISSN: 1996-3300

Motivational complexity of green consumerism

Moisander, J.
2007 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)
ISSN: 1470-6423

Mobiililaitteilla elämä hallintaan?Teknologisen asiantuntijuuden esittäminen nuorten aikuisten narratiiveissa

Moisander, J.; Eriksson, P.; Korpiaho, K.; Valtonen, A.
2007 in NUORISOTUTKIMUS (Blackwell Science)
ISSN: 0780-0886

Corporate Narratives of Information Society: Making Up the MobileConsumer Subject

Moisander, J.; Eriksson, P.
2006 in CONSUMPTION MARKETS AND CULTURE (Routledge)
ISSN: 1025-3866

Kulttuurinen kulutustutkimus

Moisander, Johanna
2005 in KULUTUSTUTKIMUS.NYT (Routledge)
ISSN: 1797-2345

Akateemiset mallit yritysten oppimisympäristössä

Freeman, S.; Moisander, J.; Stenfors, S.
2004 in AIKUISKASVATUS (Routledge)
ISSN: 0358-6197

Narratives of sustainable ways of living: constructing the self and the other as a green consumer

Moisander, J.; Pesonen, S.
2002 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)
ISSN: 0025-1747

The Masculine Mindset of Environmental Management and Green Marketing

Meriläinen, S.; Moisander, J.; Pesonen, S.
2000 in BUSINESS STRATEGY AND THE ENVIRONMENT (John Wiley and Sons Ltd)
ISSN: 0964-4733

Book section, Chapters in research books

Strategic communication during change

Järventie-Thesleff, Rita; Moisander, Johanna; Villi, Mikko
2015
ISBN: 978-0-415-53001-9

Strateginen johtaminen ja strategiatyö mediayhtiöissä

Moisander, Johanna; Laine, Pikka-Maaria; Järventie-Thesleff, Rita
2015
ISBN: 978-952-495-370-2

Different games, different rules: Making sense of business and society in the media

Hirsto, Heidi; Moisander, Johanna
2014
ISBN: 978-87-630-0251-6

Interpretive research in marketing

Moisander, Johanna; Valtonen, Anu
2012
ISBN: 978-0-415-60682-0

A multi-stakeholder perspective on creating and managing strategies for sustainable marketing

Garcia-Rosell, José-Carlos; Moisander, Johanna; Fahy, Kathryn
2011
ISBN: 978-0-7346-1085-0

Local-global consumption

Moisander, Johanna; Rokka, Joonas; Valtonen, Anu
2010
ISBN: 9144055770

From CCT to CCC: building consumer culture community

Moisander, J.; Penaloza, L.; Valtonen, A.
2009
ISBN: 0-415-77640-6

Forgotten Perspectives on Marketing

Ahola, E-K.; Moisander, J.; Oksanen-Ylikoski, E.; Valtonen, A.; Äyväri, A.
2008
ISBN: 952-488-249-1
ISSN: 0356-889X

Consumer culture

Hämäläinen, T.; Moisander, J.
2008
ISBN: 9781412915151

Ethical Dimensions of Sustainable Marketing: A Consumer Policy Perspective

Garcia-Rosell, Jose-Carlos; Moisander, Johanna
2007

Kulutuksen lähettiläät - arjen johtajuus puntarissa

Moisander, Johanna; Pantzar, Mika
2007
ISBN: 978-951-033004-3

Miten kuluttajaa hallitaan markkinoilla ympäristöpoliittisena toimijana?

Eräranta, Kirsi; Moisander, Johanna
2006
ISBN: 951-662-969-5

Markkinoinnin tutkimuksen maailmankuva ja tiedon tuotannon käytännöt

Moisander, Johanna; Eräranta, Kirsi
2006
ISBN: 951-662-974-1

Cultural Marketing and Consumer Research: Analytics of Cultural Practice

Moisander, Johanna; Valtonen, Anu
2005
ISBN: 0915552558

Vihreä kulutus yhteiskunnallisena ilmiönä Suomessa

Moisander, Johanna
2004
ISBN: 951-662-904-0

Tietoyhteiskunta - tehoyhteiskunta

Moisander, Johanna; Valtonen, Anu
2002
ISBN: 951-37-3586-9

Finland.The Attitude towards the Euro in Finland

Moisander, Johanna
2001
ISBN: 84-607-2896

Taloustiede talouspolitiikan apuvälineenä

Moisander, Johanna
2000
ISBN: 951-662-815-X

Group identity, personal ethics and sustainable development suggesting new directions for social marketing research

Moisander, Johanna
2000
ISBN: 0-7923-6802-9

Gender and green consumerism

Moisander, Johanna
2000

The Masculine Mindset of Market Metaphors and Environmental Protection

Meriläinen, S.; Pesonen, S.; Moisander, J.
1999

Energy Efficiency and Choice of Appliances

Moisander, J.K.; Kasanen, P.A.
1993

Conference proceedings

Co-creating an implementation narrative on corporate branding in a streamof sense-making activities a practice perspective

Järventie-Thesleff, R.; Moisander, J.
2010

Practice Theory Approach to Strategic Marketing: Unpacking Paradoxes of Strategy Work

Järvensivu, P.; Moisander, J.; Stenfors, S.; Tikkanen, H.
2009

Non-refereed scientific articles

Unrefereed journal articles

Introduction Theorising gender and gendering theory in marketing and consumer research

Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna
2015 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)
ISSN: 0267-257X

Maija Kukkarossa?Talouden valta ja vallaton talous.Naistutkimuspäivät 2005

Meriläinen, S.; Moisander, J.; Hearn, J.; Hiillos, M.; Jyrkinen, M.
2006 in NAISTUTKIMUS - KVINNOFORSKNING/SUKUPUOLENTUTKIMUS - GENUSFORSKNING (Taylor and Francis Ltd.)
ISSN: 0784-3844

Vihreä kuluttaja ei yksin tee kehityksestä kestävää

Moisander, Johanna
2001 in Economic Trends (Taylor and Francis Ltd.)

Scientific books (monographs)

Book

Representation of green consumerism : a constructionist critique

Moisander, Johanna
2008
ISBN: 978-3-639-10271-0

Qualitative marketing research : a cultural approach

Moisander, Johanna; Valtonen, Anu
2006
ISBN: 1-4129-0380-7

Book (editor)

Gendering Theory in Marketing and Consumer Research

Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna
2016
ISBN: 9781138237087

Theorising gender and gendering theory in marketing and consumer research

Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna
2015 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)
ISSN: 0267-257X

Moving consumption

Brembeck, Helene; Cochoy, Franck; Moisander, Johanna
2015 in CONSUMPTION MARKETS AND CULTURE (Routledge)
ISSN: 1025-3866

Sukupuoli ja organisaatiot liikkeessä?Gender and Organisations in Flux?Research Reports, 60

Eriksson, P.; Hearn, J.; Jyrkinen, M.; Meriläinen, S.; Moisander, J.; Niemi, H.; Rolin, K.; Vanhala, Sinikka; Henttonen, Elina; Hiillos, M.; Katila, S.; Tallberg, T.
2004
ISBN: 9515558654
ISSN: 0357-5764

Publications intended for professional communities

Article in professional journal

Kasvava ympäristömyönteisyys - piilevää ekotuotteiden ja -palvelujen kysyntää?

Moisander, Johanna
1995 in Tietoaika (SVENSKA HANDELSHÖGSKOLAN)

Onko energiatehokkuudelle kysyntää?

Moisander, Johanna
1994 in Kotitalous (SVENSKA HANDELSHÖGSKOLAN)

Published development or research report

Messut kuluttajia osallistavan markkinakulttuurin fasilitaattorina: messukokemuksen rakentuminen Venemessuilla

Virkkula, S.; Ahola, E-K.; Moisander, J.; Aspara, J.; Tikkanen, H.
2008

Suomalaisten EMU-asenteet ja niiden rakentuminen

Moisander, J.; Pylvänäinen, E.
1998

Attitudes and Ecologically Responsible Consumption.Moral responsibility and concern as attitudinal incentives for ecologically sound consumer behavior

Moisander, Johanna
1996

The Market for Energy Efficient Appliances

Moisander, Johanna
1993

Manifestations of Neoliberal Governmentality in Contemporary Work and Employment Relations.

Moisander, Johanna; Groß, Claudia; Eräranta, Kirsi
2017 in Academy of Management. Annual Meeting Proceedings (Academy of Management)
ISSN: 0065-0668

Morality of Tax Avoidance as a Question of Sociopolitical Legitimacy and CSR

Eräranta, Kirsi; Moisander, Johanna; Penttilä, Visa
2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)
ISSN: 0065-0668

Constructing Legitimacy in Interaction How Consumers Evaluate Organizations on Social Media

Lillqvist, Ella; Moisander, Johanna
2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)
ISSN: 0065-0668

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