Johanna Moisander
Professor (full), Organizational Communication at Aalto University School of Business
Schools
- Aalto University School of Business
Expertise
Links
Biography
Aalto University School of Business
My current research focuses on discursive, and practice-based approaches to management and organization studies. At the moment, I am working on projects that focus on emotions, power and control in organizations, discursive struggles over organizational legitimacy, organizational responses to institutional pressures, and wellbeing at work.
My latest article, published now online in Human Relations, focuses on mechanisms of biopower and precarious work in the emerging 'gig economy.'
I have also co-edited a book on Gendering theory in marketing and consumer research, which will be published by Routledge this year (December 7 2016): Zeynep Arsel, Kirsi Eräranta & Johanna Moisander (2016) Gendering theory in marketing and consumer research. London: Routledege
Peer-reviewed scientific articles
Journal article-refereed, Original researchConsumers as legitimating agents: How consumer-citizens challenge marketer legitimacy on social media
Lillqvist, Ella; Moisander, Johanna; Firat, A. Fuat2017 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423Mechanisms of biopower and neoliberal governmentality in precarious work: Mobilizing the dependent self-employed as independent business owners
Moisander, Johanna; Groß, Claudia; Eräranta, Kirsi2017 in HUMAN RELATIONS (SAGE Publications Ltd)ISSN: 0018-7267Emotions in Institutional Work A Discursive Perspective
Moisander, Johanna K.; Hirsto, Heidi; Fahy, Kathryn M.2016 in ORGANIZATION STUDIES (SAGE PUBLICATIONS LTD)ISSN: 0170-8406Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet; Firat, A.Fuat; Ger, Guliz; Godefroit-Winkel, Delphine; Kravets, Olga; Moisander, Johanna; Nuttavuthisit, Krittinee; Penaloza, Lisa; Tadajewski, Mark2015 in JOURNAL OF MACROMARKETING (SAGE Publications Inc.)ISSN: 0276-1467Paradoxes of strategic renewal in traditional print-oriented media firms
Horst, Sven-Ove; Moisander, Johanna2015 in JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT (Routledge)ISSN: 1424-1277Rhetorical construction of narcissistic CSR orientation
Iivonen, Kirsti; Moisander, Johanna2015 in JOURNAL OF BUSINESS ETHICS (Springer Netherlands)ISSN: 0167-4544(Re)constructing economic citizenship in a welfare state - intersections of gender and class
Hirsto, Heidi; Katila, Saija; Moisander, Johanna2014 in EQUALITY, DIVERSITY AND INCLUSION (Emerald Group Publishing Ltd.)ISSN: 2040-7149The strategic challenge of continuous change in multi-platform media organizations - A strategy-as-practice perspective
Järventie-Thesleff, Rita; Moisander, Johanna; Villi, Mikko2014 in JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT (Routledge)ISSN: 1424-1277Brands and branding in media management - toward a research agenda
Malmelin, Nando; Moisander, Johanna2014 in JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT (Routledge)ISSN: 1424-1277Serial and comparative analysis of innovation policy change
Niinikoski, Marja-Liisa; Moisander, Johanna2014 in TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE (ELSEVIER SCIENCE INC)ISSN: 0040-1625The discourses of marketing and development: towards 'critical transformative marketing research'
Tadajewski, Mark; Chelekis, Jessica; DeBerry-Spence, Benet; Figueiredo, Bernardo; Kravets, Olga; Nuttavuthisit, Krittinee; Peñaloza, Lisa; Moisander, Johanna2014 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)ISSN: 0267-257XConsumer workers as immaterial labour in the converging media markets: three value-creation practices
Moisander, Johanna; Könkkölä, Saara; Laine, Pikka-Maaria2013 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423Discursive confusion over sustainable consumption: a discursive perspective on the perplexity of marketplace knowledge
Markkula, Annu; Moisander, Johanna2012 in JOURNAL OF CONSUMER POLICY (Kluwer Academic Publishers)ISSN: 0168-7034"Great Sleep" as a form of hedonic consumption
Valtonen, Anu; Moisander, Johanna2012 in ADVANCES IN CONSUMER RESEARCH (ASSN CONSUMER RES)ISSN: 0098-9258Social curation in consumer communities
Villi, Mikko; Moisander, Johanna; Joy, Annamma2012 in ADVANCES IN CONSUMER RESEARCH (ASSN CONSUMER RES)ISSN: 0098-9258Psychological regimes of truth and father identity: challenges for work/life integration
Eräranta, Kirsi; Moisander, Johanna2011 in ORGANIZATION STUDIES (SAGE PUBLICATIONS LTD)ISSN: 0170-8406Organizational dynamics and complexities of corporate brand building - a practice perspective
Järventie-Thesleff, Rita; Moisander, Johanna; Laine, Pikka-Maaria2011 in SCANDINAVIAN JOURNAL OF MANAGEMENT (ELSEVIER SCI LTD)ISSN: 0956-5221Cynical identity projects as consumer resistance - the scrooge as a social critic?
Mikkonen, Ilona; Moisander, Johanna; Firat, A.Fuat2011 in CONSUMPTION MARKETS AND CULTURE (Routledge)ISSN: 1025-3866Construction of consumer choice in the market: challengesfor environmental policy
Moisander, J.; Markkula, A.; Eräranta, K.2010 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423Doing sensory ethnography in consumer research
Valtonen, A.; Markuksela, V.; Moisander, J.2010 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423Kuluttaja ja messujen merkitys: etnografinen tarkastelu venemessuista
Ahola, E-K.; Moisander, J.; Virkkula, S.2009 in KULUTUSTUTKIMUS.NYT (Blackwell Science)ISSN: 1797-2345Narratives of Self and Relatedness in Eco-communes.Resistance against normalized individualization and the nuclear family
Eräranta, K.; Moisander, J.; Pesonen, S.2009 in EUROPEAN SOCIETIES (Routledge)ISSN: 1461-6696Exploring the Edges of Theory-PracticeGap: Epistemic Cultures in Strategy-ToolDevelopment and Use
Moisander, J.; Stenfors, S.2009 in ORGANIZATION (SAGE PUBLICATIONS LTD)ISSN: 1350-5084Personal interviews in cultural consumer research post-structuralist challenges
Moisander, J.; Valtonen, A.; Hirsto, H.2009 in CONSUMPTION MARKETS AND CULTURE (Routledge)ISSN: 1025-3866Environmental dialogue in online communities: negotiatingecological citizenship among global travellers
Rokka, J.; Moisander, J.2009 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business
Aspara, J.; Olkkonen, R.; Tikkanen, H.; Moisander, J.; Parvinen, P.2008 in AMS REVIEW (Blackwell Science)ISSN: 1869-814XCompetitive Advantage and Cultural Research
Moisander, J.; Valtonen, A.2007 in Management Online Review (Blackwell Science)ISSN: 1996-3300Motivational complexity of green consumerism
Moisander, J.2007 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423Mobiililaitteilla elämä hallintaan?Teknologisen asiantuntijuuden esittäminen nuorten aikuisten narratiiveissa
Moisander, J.; Eriksson, P.; Korpiaho, K.; Valtonen, A.2007 in NUORISOTUTKIMUS (Blackwell Science)ISSN: 0780-0886Corporate Narratives of Information Society: Making Up the MobileConsumer Subject
Moisander, J.; Eriksson, P.2006 in CONSUMPTION MARKETS AND CULTURE (Routledge)ISSN: 1025-3866Kulttuurinen kulutustutkimus
Moisander, Johanna2005 in KULUTUSTUTKIMUS.NYT (Routledge)ISSN: 1797-2345Akateemiset mallit yritysten oppimisympäristössä
Freeman, S.; Moisander, J.; Stenfors, S.2004 in AIKUISKASVATUS (Routledge)ISSN: 0358-6197Narratives of sustainable ways of living: constructing the self and the other as a green consumer
Moisander, J.; Pesonen, S.2002 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747The Masculine Mindset of Environmental Management and Green Marketing
Meriläinen, S.; Moisander, J.; Pesonen, S.2000 in BUSINESS STRATEGY AND THE ENVIRONMENT (John Wiley and Sons Ltd)ISSN: 0964-4733Book section, Chapters in research booksStrategic communication during change
Järventie-Thesleff, Rita; Moisander, Johanna; Villi, Mikko2015 ISBN: 978-0-415-53001-9Strateginen johtaminen ja strategiatyö mediayhtiöissä
Moisander, Johanna; Laine, Pikka-Maaria; Järventie-Thesleff, Rita2015 ISBN: 978-952-495-370-2Different games, different rules: Making sense of business and society in the media
Hirsto, Heidi; Moisander, Johanna2014 ISBN: 978-87-630-0251-6Interpretive research in marketing
Moisander, Johanna; Valtonen, Anu2012 ISBN: 978-0-415-60682-0A multi-stakeholder perspective on creating and managing strategies for sustainable marketing
Garcia-Rosell, José-Carlos; Moisander, Johanna; Fahy, Kathryn2011 ISBN: 978-0-7346-1085-0Local-global consumption
Moisander, Johanna; Rokka, Joonas; Valtonen, Anu2010 ISBN: 9144055770From CCT to CCC: building consumer culture community
Moisander, J.; Penaloza, L.; Valtonen, A.2009 ISBN: 0-415-77640-6Forgotten Perspectives on Marketing
Ahola, E-K.; Moisander, J.; Oksanen-Ylikoski, E.; Valtonen, A.; Äyväri, A.2008 ISBN: 952-488-249-1ISSN: 0356-889XConsumer culture
Hämäläinen, T.; Moisander, J.2008 ISBN: 9781412915151Ethical Dimensions of Sustainable Marketing: A Consumer Policy Perspective
Garcia-Rosell, Jose-Carlos; Moisander, Johanna2007 Kulutuksen lähettiläät - arjen johtajuus puntarissa
Moisander, Johanna; Pantzar, Mika2007 ISBN: 978-951-033004-3Miten kuluttajaa hallitaan markkinoilla ympäristöpoliittisena toimijana?
Eräranta, Kirsi; Moisander, Johanna2006 ISBN: 951-662-969-5Markkinoinnin tutkimuksen maailmankuva ja tiedon tuotannon käytännöt
Moisander, Johanna; Eräranta, Kirsi2006 ISBN: 951-662-974-1Cultural Marketing and Consumer Research: Analytics of Cultural Practice
Moisander, Johanna; Valtonen, Anu2005 ISBN: 0915552558Vihreä kulutus yhteiskunnallisena ilmiönä Suomessa
Moisander, Johanna2004 ISBN: 951-662-904-0Tietoyhteiskunta - tehoyhteiskunta
Moisander, Johanna; Valtonen, Anu2002 ISBN: 951-37-3586-9Finland.The Attitude towards the Euro in Finland
Moisander, Johanna2001 ISBN: 84-607-2896Taloustiede talouspolitiikan apuvälineenä
Moisander, Johanna2000 ISBN: 951-662-815-XGroup identity, personal ethics and sustainable development suggesting new directions for social marketing research
Moisander, Johanna2000 ISBN: 0-7923-6802-9Gender and green consumerism
Moisander, Johanna2000 The Masculine Mindset of Market Metaphors and Environmental Protection
Meriläinen, S.; Pesonen, S.; Moisander, J.1999 Energy Efficiency and Choice of Appliances
Moisander, J.K.; Kasanen, P.A.1993 Conference proceedingsCo-creating an implementation narrative on corporate branding in a streamof sense-making activities a practice perspective
Järventie-Thesleff, R.; Moisander, J.2010 Practice Theory Approach to Strategic Marketing: Unpacking Paradoxes of Strategy Work
Järvensivu, P.; Moisander, J.; Stenfors, S.; Tikkanen, H.2009 Non-refereed scientific articles
Unrefereed journal articlesIntroduction Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna2015 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)ISSN: 0267-257XMaija Kukkarossa?Talouden valta ja vallaton talous.Naistutkimuspäivät 2005
Meriläinen, S.; Moisander, J.; Hearn, J.; Hiillos, M.; Jyrkinen, M.2006 in NAISTUTKIMUS - KVINNOFORSKNING/SUKUPUOLENTUTKIMUS - GENUSFORSKNING (Taylor and Francis Ltd.)ISSN: 0784-3844Vihreä kuluttaja ei yksin tee kehityksestä kestävää
Moisander, Johanna2001 in Economic Trends (Taylor and Francis Ltd.)Scientific books (monographs)
BookRepresentation of green consumerism : a constructionist critique
Moisander, Johanna2008 ISBN: 978-3-639-10271-0Qualitative marketing research : a cultural approach
Moisander, Johanna; Valtonen, Anu2006 ISBN: 1-4129-0380-7Book (editor)Gendering Theory in Marketing and Consumer Research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna2016 ISBN: 9781138237087Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna2015 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)ISSN: 0267-257XMoving consumption
Brembeck, Helene; Cochoy, Franck; Moisander, Johanna2015 in CONSUMPTION MARKETS AND CULTURE (Routledge)ISSN: 1025-3866Sukupuoli ja organisaatiot liikkeessä?Gender and Organisations in Flux?Research Reports, 60
Eriksson, P.; Hearn, J.; Jyrkinen, M.; Meriläinen, S.; Moisander, J.; Niemi, H.; Rolin, K.; Vanhala, Sinikka; Henttonen, Elina; Hiillos, M.; Katila, S.; Tallberg, T.2004 ISBN: 9515558654ISSN: 0357-5764Publications intended for professional communities
Article in professional journalKasvava ympäristömyönteisyys - piilevää ekotuotteiden ja -palvelujen kysyntää?
Moisander, Johanna1995 in Tietoaika (SVENSKA HANDELSHÖGSKOLAN)Onko energiatehokkuudelle kysyntää?
Moisander, Johanna1994 in Kotitalous (SVENSKA HANDELSHÖGSKOLAN)Published development or research reportMessut kuluttajia osallistavan markkinakulttuurin fasilitaattorina: messukokemuksen rakentuminen Venemessuilla
Virkkula, S.; Ahola, E-K.; Moisander, J.; Aspara, J.; Tikkanen, H.2008 Suomalaisten EMU-asenteet ja niiden rakentuminen
Moisander, J.; Pylvänäinen, E.1998 Attitudes and Ecologically Responsible Consumption.Moral responsibility and concern as attitudinal incentives for ecologically sound consumer behavior
Moisander, Johanna1996 The Market for Energy Efficient Appliances
Moisander, Johanna1993 Manifestations of Neoliberal Governmentality in Contemporary Work and Employment Relations.
Moisander, Johanna; Groß, Claudia; Eräranta, Kirsi2017 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668Morality of Tax Avoidance as a Question of Sociopolitical Legitimacy and CSR
Eräranta, Kirsi; Moisander, Johanna; Penttilä, Visa2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668Constructing Legitimacy in Interaction How Consumers Evaluate Organizations on Social Media
Lillqvist, Ella; Moisander, Johanna2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668
Consumers as legitimating agents: How consumer-citizens challenge marketer legitimacy on social media
Lillqvist, Ella; Moisander, Johanna; Firat, A. Fuat
2017 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423
Mechanisms of biopower and neoliberal governmentality in precarious work: Mobilizing the dependent self-employed as independent business owners
Moisander, Johanna; Groß, Claudia; Eräranta, Kirsi
2017 in HUMAN RELATIONS (SAGE Publications Ltd)ISSN: 0018-7267
Emotions in Institutional Work A Discursive Perspective
Moisander, Johanna K.; Hirsto, Heidi; Fahy, Kathryn M.
2016 in ORGANIZATION STUDIES (SAGE PUBLICATIONS LTD)ISSN: 0170-8406
Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet; Firat, A.Fuat; Ger, Guliz; Godefroit-Winkel, Delphine; Kravets, Olga; Moisander, Johanna; Nuttavuthisit, Krittinee; Penaloza, Lisa; Tadajewski, Mark
2015 in JOURNAL OF MACROMARKETING (SAGE Publications Inc.)ISSN: 0276-1467
Paradoxes of strategic renewal in traditional print-oriented media firms
Horst, Sven-Ove; Moisander, Johanna
2015 in JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT (Routledge)ISSN: 1424-1277
Rhetorical construction of narcissistic CSR orientation
Iivonen, Kirsti; Moisander, Johanna
2015 in JOURNAL OF BUSINESS ETHICS (Springer Netherlands)ISSN: 0167-4544
(Re)constructing economic citizenship in a welfare state - intersections of gender and class
Hirsto, Heidi; Katila, Saija; Moisander, Johanna
2014 in EQUALITY, DIVERSITY AND INCLUSION (Emerald Group Publishing Ltd.)ISSN: 2040-7149
The strategic challenge of continuous change in multi-platform media organizations - A strategy-as-practice perspective
Järventie-Thesleff, Rita; Moisander, Johanna; Villi, Mikko
2014 in JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT (Routledge)ISSN: 1424-1277
Brands and branding in media management - toward a research agenda
Malmelin, Nando; Moisander, Johanna
2014 in JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT (Routledge)ISSN: 1424-1277
Serial and comparative analysis of innovation policy change
Niinikoski, Marja-Liisa; Moisander, Johanna
2014 in TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE (ELSEVIER SCIENCE INC)ISSN: 0040-1625
The discourses of marketing and development: towards 'critical transformative marketing research'
Tadajewski, Mark; Chelekis, Jessica; DeBerry-Spence, Benet; Figueiredo, Bernardo; Kravets, Olga; Nuttavuthisit, Krittinee; Peñaloza, Lisa; Moisander, Johanna
2014 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)ISSN: 0267-257X
Consumer workers as immaterial labour in the converging media markets: three value-creation practices
Moisander, Johanna; Könkkölä, Saara; Laine, Pikka-Maaria
2013 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423
Discursive confusion over sustainable consumption: a discursive perspective on the perplexity of marketplace knowledge
Markkula, Annu; Moisander, Johanna
2012 in JOURNAL OF CONSUMER POLICY (Kluwer Academic Publishers)ISSN: 0168-7034
"Great Sleep" as a form of hedonic consumption
Valtonen, Anu; Moisander, Johanna
2012 in ADVANCES IN CONSUMER RESEARCH (ASSN CONSUMER RES)ISSN: 0098-9258
Social curation in consumer communities
Villi, Mikko; Moisander, Johanna; Joy, Annamma
2012 in ADVANCES IN CONSUMER RESEARCH (ASSN CONSUMER RES)ISSN: 0098-9258
Psychological regimes of truth and father identity: challenges for work/life integration
Eräranta, Kirsi; Moisander, Johanna
2011 in ORGANIZATION STUDIES (SAGE PUBLICATIONS LTD)ISSN: 0170-8406
Organizational dynamics and complexities of corporate brand building - a practice perspective
Järventie-Thesleff, Rita; Moisander, Johanna; Laine, Pikka-Maaria
2011 in SCANDINAVIAN JOURNAL OF MANAGEMENT (ELSEVIER SCI LTD)ISSN: 0956-5221
Cynical identity projects as consumer resistance - the scrooge as a social critic?
Mikkonen, Ilona; Moisander, Johanna; Firat, A.Fuat
2011 in CONSUMPTION MARKETS AND CULTURE (Routledge)ISSN: 1025-3866
Construction of consumer choice in the market: challengesfor environmental policy
Moisander, J.; Markkula, A.; Eräranta, K.
2010 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423
Doing sensory ethnography in consumer research
Valtonen, A.; Markuksela, V.; Moisander, J.
2010 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423
Kuluttaja ja messujen merkitys: etnografinen tarkastelu venemessuista
Ahola, E-K.; Moisander, J.; Virkkula, S.
2009 in KULUTUSTUTKIMUS.NYT (Blackwell Science)ISSN: 1797-2345
Narratives of Self and Relatedness in Eco-communes.Resistance against normalized individualization and the nuclear family
Eräranta, K.; Moisander, J.; Pesonen, S.
2009 in EUROPEAN SOCIETIES (Routledge)ISSN: 1461-6696
Exploring the Edges of Theory-PracticeGap: Epistemic Cultures in Strategy-ToolDevelopment and Use
Moisander, J.; Stenfors, S.
2009 in ORGANIZATION (SAGE PUBLICATIONS LTD)ISSN: 1350-5084
Personal interviews in cultural consumer research post-structuralist challenges
Moisander, J.; Valtonen, A.; Hirsto, H.
2009 in CONSUMPTION MARKETS AND CULTURE (Routledge)ISSN: 1025-3866
Environmental dialogue in online communities: negotiatingecological citizenship among global travellers
Rokka, J.; Moisander, J.
2009 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423
A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business
Aspara, J.; Olkkonen, R.; Tikkanen, H.; Moisander, J.; Parvinen, P.
2008 in AMS REVIEW (Blackwell Science)ISSN: 1869-814X
Competitive Advantage and Cultural Research
Moisander, J.; Valtonen, A.
2007 in Management Online Review (Blackwell Science)ISSN: 1996-3300
Motivational complexity of green consumerism
Moisander, J.
2007 in INTERNATIONAL JOURNAL OF CONSUMER STUDIES (Blackwell Science)ISSN: 1470-6423
Mobiililaitteilla elämä hallintaan?Teknologisen asiantuntijuuden esittäminen nuorten aikuisten narratiiveissa
Moisander, J.; Eriksson, P.; Korpiaho, K.; Valtonen, A.
2007 in NUORISOTUTKIMUS (Blackwell Science)ISSN: 0780-0886
Corporate Narratives of Information Society: Making Up the MobileConsumer Subject
Moisander, J.; Eriksson, P.
2006 in CONSUMPTION MARKETS AND CULTURE (Routledge)ISSN: 1025-3866
Kulttuurinen kulutustutkimus
Moisander, Johanna
2005 in KULUTUSTUTKIMUS.NYT (Routledge)ISSN: 1797-2345
Akateemiset mallit yritysten oppimisympäristössä
Freeman, S.; Moisander, J.; Stenfors, S.
2004 in AIKUISKASVATUS (Routledge)ISSN: 0358-6197
Narratives of sustainable ways of living: constructing the self and the other as a green consumer
Moisander, J.; Pesonen, S.
2002 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747
The Masculine Mindset of Environmental Management and Green Marketing
Meriläinen, S.; Moisander, J.; Pesonen, S.
2000 in BUSINESS STRATEGY AND THE ENVIRONMENT (John Wiley and Sons Ltd)ISSN: 0964-4733
Strategic communication during change
Järventie-Thesleff, Rita; Moisander, Johanna; Villi, Mikko
2015 ISBN: 978-0-415-53001-9
Strateginen johtaminen ja strategiatyö mediayhtiöissä
Moisander, Johanna; Laine, Pikka-Maaria; Järventie-Thesleff, Rita
2015 ISBN: 978-952-495-370-2
Different games, different rules: Making sense of business and society in the media
Hirsto, Heidi; Moisander, Johanna
2014 ISBN: 978-87-630-0251-6
Interpretive research in marketing
Moisander, Johanna; Valtonen, Anu
2012 ISBN: 978-0-415-60682-0
A multi-stakeholder perspective on creating and managing strategies for sustainable marketing
Garcia-Rosell, José-Carlos; Moisander, Johanna; Fahy, Kathryn
2011 ISBN: 978-0-7346-1085-0
Local-global consumption
Moisander, Johanna; Rokka, Joonas; Valtonen, Anu
2010 ISBN: 9144055770
From CCT to CCC: building consumer culture community
Moisander, J.; Penaloza, L.; Valtonen, A.
2009 ISBN: 0-415-77640-6
Forgotten Perspectives on Marketing
Ahola, E-K.; Moisander, J.; Oksanen-Ylikoski, E.; Valtonen, A.; Äyväri, A.
2008 ISBN: 952-488-249-1
ISSN: 0356-889X
Consumer culture
Hämäläinen, T.; Moisander, J.
2008 ISBN: 9781412915151
Ethical Dimensions of Sustainable Marketing: A Consumer Policy Perspective
Garcia-Rosell, Jose-Carlos; Moisander, Johanna
2007 Kulutuksen lähettiläät - arjen johtajuus puntarissa
Moisander, Johanna; Pantzar, Mika
2007 ISBN: 978-951-033004-3
Miten kuluttajaa hallitaan markkinoilla ympäristöpoliittisena toimijana?
Eräranta, Kirsi; Moisander, Johanna
2006 ISBN: 951-662-969-5
Markkinoinnin tutkimuksen maailmankuva ja tiedon tuotannon käytännöt
Moisander, Johanna; Eräranta, Kirsi
2006 ISBN: 951-662-974-1
Cultural Marketing and Consumer Research: Analytics of Cultural Practice
Moisander, Johanna; Valtonen, Anu
2005 ISBN: 0915552558
Vihreä kulutus yhteiskunnallisena ilmiönä Suomessa
Moisander, Johanna
2004 ISBN: 951-662-904-0
Tietoyhteiskunta - tehoyhteiskunta
Moisander, Johanna; Valtonen, Anu
2002 ISBN: 951-37-3586-9
Finland.The Attitude towards the Euro in Finland
Moisander, Johanna
2001 ISBN: 84-607-2896
Taloustiede talouspolitiikan apuvälineenä
Moisander, Johanna
2000 ISBN: 951-662-815-X
Group identity, personal ethics and sustainable development suggesting new directions for social marketing research
Moisander, Johanna
2000 ISBN: 0-7923-6802-9
Gender and green consumerism
Moisander, Johanna
2000 The Masculine Mindset of Market Metaphors and Environmental Protection
Meriläinen, S.; Pesonen, S.; Moisander, J.
1999 Energy Efficiency and Choice of Appliances
Moisander, J.K.; Kasanen, P.A.
1993 Conference proceedingsCo-creating an implementation narrative on corporate branding in a streamof sense-making activities a practice perspective
Järventie-Thesleff, R.; Moisander, J.2010 Practice Theory Approach to Strategic Marketing: Unpacking Paradoxes of Strategy Work
Järvensivu, P.; Moisander, J.; Stenfors, S.; Tikkanen, H.2009 Non-refereed scientific articles
Unrefereed journal articlesIntroduction Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna2015 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)ISSN: 0267-257XMaija Kukkarossa?Talouden valta ja vallaton talous.Naistutkimuspäivät 2005
Meriläinen, S.; Moisander, J.; Hearn, J.; Hiillos, M.; Jyrkinen, M.2006 in NAISTUTKIMUS - KVINNOFORSKNING/SUKUPUOLENTUTKIMUS - GENUSFORSKNING (Taylor and Francis Ltd.)ISSN: 0784-3844Vihreä kuluttaja ei yksin tee kehityksestä kestävää
Moisander, Johanna2001 in Economic Trends (Taylor and Francis Ltd.)Scientific books (monographs)
BookRepresentation of green consumerism : a constructionist critique
Moisander, Johanna2008 ISBN: 978-3-639-10271-0Qualitative marketing research : a cultural approach
Moisander, Johanna; Valtonen, Anu2006 ISBN: 1-4129-0380-7Book (editor)Gendering Theory in Marketing and Consumer Research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna2016 ISBN: 9781138237087Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna2015 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)ISSN: 0267-257XMoving consumption
Brembeck, Helene; Cochoy, Franck; Moisander, Johanna2015 in CONSUMPTION MARKETS AND CULTURE (Routledge)ISSN: 1025-3866Sukupuoli ja organisaatiot liikkeessä?Gender and Organisations in Flux?Research Reports, 60
Eriksson, P.; Hearn, J.; Jyrkinen, M.; Meriläinen, S.; Moisander, J.; Niemi, H.; Rolin, K.; Vanhala, Sinikka; Henttonen, Elina; Hiillos, M.; Katila, S.; Tallberg, T.2004 ISBN: 9515558654ISSN: 0357-5764Publications intended for professional communities
Article in professional journalKasvava ympäristömyönteisyys - piilevää ekotuotteiden ja -palvelujen kysyntää?
Moisander, Johanna1995 in Tietoaika (SVENSKA HANDELSHÖGSKOLAN)Onko energiatehokkuudelle kysyntää?
Moisander, Johanna1994 in Kotitalous (SVENSKA HANDELSHÖGSKOLAN)Published development or research reportMessut kuluttajia osallistavan markkinakulttuurin fasilitaattorina: messukokemuksen rakentuminen Venemessuilla
Virkkula, S.; Ahola, E-K.; Moisander, J.; Aspara, J.; Tikkanen, H.2008 Suomalaisten EMU-asenteet ja niiden rakentuminen
Moisander, J.; Pylvänäinen, E.1998 Attitudes and Ecologically Responsible Consumption.Moral responsibility and concern as attitudinal incentives for ecologically sound consumer behavior
Moisander, Johanna1996 The Market for Energy Efficient Appliances
Moisander, Johanna1993 Manifestations of Neoliberal Governmentality in Contemporary Work and Employment Relations.
Moisander, Johanna; Groß, Claudia; Eräranta, Kirsi2017 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668Morality of Tax Avoidance as a Question of Sociopolitical Legitimacy and CSR
Eräranta, Kirsi; Moisander, Johanna; Penttilä, Visa2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668Constructing Legitimacy in Interaction How Consumers Evaluate Organizations on Social Media
Lillqvist, Ella; Moisander, Johanna2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668
Co-creating an implementation narrative on corporate branding in a streamof sense-making activities a practice perspective
Järventie-Thesleff, R.; Moisander, J.
2010 Practice Theory Approach to Strategic Marketing: Unpacking Paradoxes of Strategy Work
Järvensivu, P.; Moisander, J.; Stenfors, S.; Tikkanen, H.
2009 Introduction Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna
2015 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)ISSN: 0267-257X
Maija Kukkarossa?Talouden valta ja vallaton talous.Naistutkimuspäivät 2005
Meriläinen, S.; Moisander, J.; Hearn, J.; Hiillos, M.; Jyrkinen, M.
2006 in NAISTUTKIMUS - KVINNOFORSKNING/SUKUPUOLENTUTKIMUS - GENUSFORSKNING (Taylor and Francis Ltd.)ISSN: 0784-3844
Vihreä kuluttaja ei yksin tee kehityksestä kestävää
Moisander, Johanna
2001 in Economic Trends (Taylor and Francis Ltd.)Scientific books (monographs)
BookRepresentation of green consumerism : a constructionist critique
Moisander, Johanna2008 ISBN: 978-3-639-10271-0Qualitative marketing research : a cultural approach
Moisander, Johanna; Valtonen, Anu2006 ISBN: 1-4129-0380-7Book (editor)Gendering Theory in Marketing and Consumer Research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna2016 ISBN: 9781138237087Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna2015 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)ISSN: 0267-257XMoving consumption
Brembeck, Helene; Cochoy, Franck; Moisander, Johanna2015 in CONSUMPTION MARKETS AND CULTURE (Routledge)ISSN: 1025-3866Sukupuoli ja organisaatiot liikkeessä?Gender and Organisations in Flux?Research Reports, 60
Eriksson, P.; Hearn, J.; Jyrkinen, M.; Meriläinen, S.; Moisander, J.; Niemi, H.; Rolin, K.; Vanhala, Sinikka; Henttonen, Elina; Hiillos, M.; Katila, S.; Tallberg, T.2004 ISBN: 9515558654ISSN: 0357-5764Publications intended for professional communities
Article in professional journalKasvava ympäristömyönteisyys - piilevää ekotuotteiden ja -palvelujen kysyntää?
Moisander, Johanna1995 in Tietoaika (SVENSKA HANDELSHÖGSKOLAN)Onko energiatehokkuudelle kysyntää?
Moisander, Johanna1994 in Kotitalous (SVENSKA HANDELSHÖGSKOLAN)Published development or research reportMessut kuluttajia osallistavan markkinakulttuurin fasilitaattorina: messukokemuksen rakentuminen Venemessuilla
Virkkula, S.; Ahola, E-K.; Moisander, J.; Aspara, J.; Tikkanen, H.2008 Suomalaisten EMU-asenteet ja niiden rakentuminen
Moisander, J.; Pylvänäinen, E.1998 Attitudes and Ecologically Responsible Consumption.Moral responsibility and concern as attitudinal incentives for ecologically sound consumer behavior
Moisander, Johanna1996 The Market for Energy Efficient Appliances
Moisander, Johanna1993 Manifestations of Neoliberal Governmentality in Contemporary Work and Employment Relations.
Moisander, Johanna; Groß, Claudia; Eräranta, Kirsi2017 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668Morality of Tax Avoidance as a Question of Sociopolitical Legitimacy and CSR
Eräranta, Kirsi; Moisander, Johanna; Penttilä, Visa2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668Constructing Legitimacy in Interaction How Consumers Evaluate Organizations on Social Media
Lillqvist, Ella; Moisander, Johanna2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668
Representation of green consumerism : a constructionist critique
Moisander, Johanna
2008 ISBN: 978-3-639-10271-0
Qualitative marketing research : a cultural approach
Moisander, Johanna; Valtonen, Anu
2006 ISBN: 1-4129-0380-7
Gendering Theory in Marketing and Consumer Research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna
2016 ISBN: 9781138237087
Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna
2015 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)ISSN: 0267-257X
Moving consumption
Brembeck, Helene; Cochoy, Franck; Moisander, Johanna
2015 in CONSUMPTION MARKETS AND CULTURE (Routledge)ISSN: 1025-3866
Sukupuoli ja organisaatiot liikkeessä?Gender and Organisations in Flux?Research Reports, 60
Eriksson, P.; Hearn, J.; Jyrkinen, M.; Meriläinen, S.; Moisander, J.; Niemi, H.; Rolin, K.; Vanhala, Sinikka; Henttonen, Elina; Hiillos, M.; Katila, S.; Tallberg, T.
2004 ISBN: 9515558654
ISSN: 0357-5764
Publications intended for professional communities
Article in professional journalKasvava ympäristömyönteisyys - piilevää ekotuotteiden ja -palvelujen kysyntää?
Moisander, Johanna1995 in Tietoaika (SVENSKA HANDELSHÖGSKOLAN)Onko energiatehokkuudelle kysyntää?
Moisander, Johanna1994 in Kotitalous (SVENSKA HANDELSHÖGSKOLAN)Published development or research reportMessut kuluttajia osallistavan markkinakulttuurin fasilitaattorina: messukokemuksen rakentuminen Venemessuilla
Virkkula, S.; Ahola, E-K.; Moisander, J.; Aspara, J.; Tikkanen, H.2008 Suomalaisten EMU-asenteet ja niiden rakentuminen
Moisander, J.; Pylvänäinen, E.1998 Attitudes and Ecologically Responsible Consumption.Moral responsibility and concern as attitudinal incentives for ecologically sound consumer behavior
Moisander, Johanna1996 The Market for Energy Efficient Appliances
Moisander, Johanna1993 Manifestations of Neoliberal Governmentality in Contemporary Work and Employment Relations.
Moisander, Johanna; Groß, Claudia; Eräranta, Kirsi2017 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668Morality of Tax Avoidance as a Question of Sociopolitical Legitimacy and CSR
Eräranta, Kirsi; Moisander, Johanna; Penttilä, Visa2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668Constructing Legitimacy in Interaction How Consumers Evaluate Organizations on Social Media
Lillqvist, Ella; Moisander, Johanna2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668
Kasvava ympäristömyönteisyys - piilevää ekotuotteiden ja -palvelujen kysyntää?
Moisander, Johanna
1995 in Tietoaika (SVENSKA HANDELSHÖGSKOLAN)Onko energiatehokkuudelle kysyntää?
Moisander, Johanna
1994 in Kotitalous (SVENSKA HANDELSHÖGSKOLAN)Messut kuluttajia osallistavan markkinakulttuurin fasilitaattorina: messukokemuksen rakentuminen Venemessuilla
Virkkula, S.; Ahola, E-K.; Moisander, J.; Aspara, J.; Tikkanen, H.
2008 Suomalaisten EMU-asenteet ja niiden rakentuminen
Moisander, J.; Pylvänäinen, E.
1998 Attitudes and Ecologically Responsible Consumption.Moral responsibility and concern as attitudinal incentives for ecologically sound consumer behavior
Moisander, Johanna
1996 The Market for Energy Efficient Appliances
Moisander, Johanna
1993 Manifestations of Neoliberal Governmentality in Contemporary Work and Employment Relations.
Moisander, Johanna; Groß, Claudia; Eräranta, Kirsi2017 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668Morality of Tax Avoidance as a Question of Sociopolitical Legitimacy and CSR
Eräranta, Kirsi; Moisander, Johanna; Penttilä, Visa2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668Constructing Legitimacy in Interaction How Consumers Evaluate Organizations on Social Media
Lillqvist, Ella; Moisander, Johanna2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668
Manifestations of Neoliberal Governmentality in Contemporary Work and Employment Relations.
Moisander, Johanna; Groß, Claudia; Eräranta, Kirsi
2017 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668
Morality of Tax Avoidance as a Question of Sociopolitical Legitimacy and CSR
Eräranta, Kirsi; Moisander, Johanna; Penttilä, Visa
2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668
Constructing Legitimacy in Interaction How Consumers Evaluate Organizations on Social Media
Lillqvist, Ella; Moisander, Johanna
2016 in Academy of Management. Annual Meeting Proceedings (Academy of Management)ISSN: 0065-0668
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