Johanna Brunneder

Speciality : Marketing

Expertise : Consumption, technology and sustainability

Bio

Johanna Brunneder , Ph.D, is Assistant Professor of Marketing at EDHEC Business School. She received her PhD at the Geneva School of Economics and Management (GSEM) at the University of Geneva and had doctoral and post-doctoral visits at Said Business School, University of Oxford; Cass Business School, City University of London and Jesse H. Jones Graduate Business School, Rice University.

Dr. Brunneder’s research is focused on the study of consumption, technology and sustainability, at the intersection of information systems, innovation and marketing. She combines large-scale data analysis, experiments, in-depth interviews and text mining to study consumption and consumer interaction. Her research examines the impact of competition on online innovation networks, paradoxes of social innovation, human versus machine implications on consumer choices, and mindful consumption. Her research has been awarded by the European Marketing Conference and Swiss National Science Foundation and has been presented among others at the American Marketing Educator conferences in San Francisco and Chicago and at the Digital Marketing Symposium at Cass Business School in London. She regularly reviews for Common Grounds Publishing journals. She has consulting experience in a large number of industries, including telecommunication, market research, international organisations and FMCG. She is also actively involved in innovation projects at the International Committee of the Red Cross.