Joffi Thomas

Joffi Thomas joined Marketing area as a faculty member in Dec. 2007. He is a Fellow in Management from Management Development Institute Gurgaon, MBA from South Gujarat University and BE Computer Engineering from SV National Institute of Technology Surat. Before moving into academia he worked in the IT industry based in Mumbai handling consulting and customer management responsibilities.

He has a rich blend of teaching, research, consulting, training as well as industry experience for over two decades in the areas of – Marketing Strategy, Branding, Managing Business Markets, Key Account Management, Incubation, Innovation and Entrepreneurship. He has successfully concluded customized outcome focused organizational transformation intervention programs for multiple clients in managing markets in Information Technology, Paints, Energy, Sports, Media industries; they include Jotun Paints (India), JK Industries, Kerala State Electricity Board (KSEB), Hindustan Petroleum Corporation Ltd (HPCL), Software Associates among others.

Research Areas

Branding, Customer Trust, Sustainability Marketing, Digitalisation, Innovation and Entrepreneurship

Awards

Best Professor in Marketing, Asia’ s Best B-School Awards by World Education Congress, CMO Asia with CMO Council as its Strategic Partner and Stars of the Industry Group as a Research Partner, July 2012.

Other Professional Appointments

• Co- Guest Editor IIMK Society and Management Review 4(1), 2015
• Governing Board Member, IIMK LIVE 2016-2022

Conferences, Seminars & Talks

• Thomas J. (2020) Marketing Concept: Examining AMA Definitions, Evolution, Influences; 17th International Conference on Management; Jan 2-4.
• Thomas J. (2021) From Strive to Thrive: Way forward at LIVE, MBAA International Conference, March 24-26.
• Nair H.P & Thomas J Spill over Effects of High-tech Innovation on Customer Trust, 18th AIMS International Conference, March 4-6 2021.
• Premi P., Thomas J. and Purani K. 2021, “Conversational Agent Design and Consumer Decision Journey: Research Issues”, October 28-30, Association of Consumer Research.
• Thomas J. 2021, Sustainability Concerns, Digitalization and Globalization: Impact on Marketing Thought and Practice in ICSSR Sponsored Webinar on Human Behaviour and Environmental Sustainability, Dec. 17-18.

Academic Positions

Adjunct Faculty Indian Institute of Management Amritsar