Joel Peterson

The Robert L. Joss Adjunct Professor of Management at Stanford Graduate School of Business

Biography

Stanford Graduate School of Business

Research Statement

Since 1992, Joel Peterson has taught courses in real estate, entrepreneurship, and leadership at the Graduate School of Business, Stanford University. Peterson’s course focus is presently on the effective management and leadership of growing businesses. His abiding interest, however, is in students and the important decisions they will make in the business world and in their personal lives.

Bio

Mr. Peterson founded Peterson Partners (PPLP), a Salt Lake City-based private equity group with some $1/2 Billion under management. PPLP focuses on providing growth and buyout capital to businesses with strong management teams and a track record of success. Peterson Partners has invested in local Utah businesses such as Winder Dairy, Making Memories, EnergySolutions, Diamond Rental, Asphalt Zipper and 3form, as well as national businesses such as JetBlue Airways, Cranium and Asurion, and international ones such as Azul Linhas Aereas Brasileiras, Packsize, D&S Investments, and K.P.R. Mill Limited.

Separate from this private equity business, Mr. Peterson founded JCP Capital to fulfill a passion for partnering with talented entrepreneurs in earlier stage or smaller ventures.

Mr. Peterson has been on the faculty at the Graduate School of Business at Stanford University since 1992 where he has taught courses in real estate investment, entrepreneurship and leadership. He was selected by students to receive the 2005 Distinguished Teacher Award. He currently serves as a Director at Stanford’s Center for Leadership Development and Research, as a member of the Dean’s Advisory Group, and as an Overseer at the Hoover Institution.

Between 1973 and 1991, he was Treasurer, CFO, Board member and CEO of Trammell Crow Company, the world’s largest private real estate development firm.

Mr. Peterson is currently Chairman of the Board at JetBlue Airways, and on the boards of Franklin Covey and Ladder Capital Finance, a billion-dollar real estate investment company, and Bonobos, a New York based apparel start-up. Over the past 35 years, he has served on dozens of public and private boards including Asurion, the Dallas Market Center, Texas Commerce Bank (Dallas), the Advisory Board at the GSB at Stanford, and on the President’s Council at his alma mater. He was valedictorian at his undergraduate institution, Brigham Young University, and earned an MBA from Harvard Business School in 1973.

He and his wife, Diana, have been married for 38 years and have 7 children and 14 grandchildren.

Academic Degrees

  • MBA, Harvard Business School, 1973
  • BS, Brigham Young University, 1971

Academic Appointments

  • At Stanford University since 1992.
  • Adjunct Professor of Management, Stanford GSB, 2011-present
  • Lecturer, Stanford GSB, 1992-1995, 1997-present

Professional Experience

  • Founder, CEO, Chairman, Peterson Ventures, Inc., 1991-present
  • Managing Partner, Trammell Crow Company, 1988-1991
  • Regional Partner, TCC Pacific Northwest, 1988-1989
  • CoManaging Partner, TC Group, 1987
  • President, Trammell Crow Residential, 1986
  • CFO, Trammell Crow Company, 1976-1985
  • Founder, Trammell Crow Services, 1985
  • Treasurer, Trammell Crow Company, 1975
  • Project Manager, Trammell Crow International (France), 1973-75
  • Student Body President, Valedictorian, Hinckley Scholar, Brigham Young University

Awards and Honors

  • MBA Distinguished Teaching Award, Stanford GSB, 2005

Teaching

Degree Courses

2017-18

OB 363: Leadership Perspectives

What does it mean to be a principled leader? What role do values play in an organization, and how do successful leaders apply their values in their daily business lives? This course examines the concept of principled leadership and the various...

STRAMGT 210: Managerial Skills

In the Managerial Skills Labs we examine several common managerial challenges faced by executives. Together with Faculty, students explore these topics using four case examples, each asking students to evaluate a series of situations, develop...

STRAMGT 355: Managing Growing Enterprises

This course is offered for students who, in the near term, aspire to the management and full or partial ownership of a new or newly-acquired business. The seminar, which is limited to 45 students, has a strong implementation focus, and deals in...

2016-17

OB 363: Leadership Perspectives

What does it mean to be a principled leader? What role do values play in an organization, and how do successful leaders apply their values in their daily business lives? This course examines the concept of principled leadership and the various...

STRAMGT 210: Managerial Skills

In the Managerial Skills Labs we examine several common managerial challenges faced by executives. Together with Faculty, students explore these topics using four case examples, each asking students to evaluate a series of situations, develop...

STRAMGT 355: Managing Growing Enterprises

This course is offered for students who, in the near term, aspire to the management and full or partial ownership of a new or newly-acquired business. The seminar, which is limited to 45 students, has a strong implementation focus, and deals in...

Executive Education & Other Non-Degree Programs

  • Advanced Leadership Program for Asian-American Executives Develop global leadership skills to advance your career as we focus on effective training for high-achieving Asian-American executives.
  • Executive Leadership Development: Analysis to Action Learn to lead with confidence in this rigorous general management program for executives on the verge of achieving even greater things.

Other Teaching

Young Presidents'' Organization

In the Media

10 Laws of Trust

Value Walk, August 7, 2016

The Real Reasons Clinton and Trump Lost America’s Trust

Fortune, August 4, 2016

How To Build A High Trust Organization

Forbes, August 3, 2016

JetBlue’s boss worried about next US president

New York Post, July 2, 2016

Trust: More Valuable Than Ever

Forbes, 12 10, 2012

Joel Peterson offers tips for entrepreneurs on laying a foundation for trust-building.

In a Great Business, People Trump Things

Forbes, November 17, 2012

Joel Peterson, the Robert L. Joss Consulting Professor of Management, explains the value of building high-trust organizations.

Insights by Stanford Business

writtenA Look Back at 2016

December 19, 2016

Read 10 Stanford Business stories from the past year, including pieces on work-life balance, power, and management.

writtenTwelve Business Books to Read in 2017

December 6, 2016

Reading recommendations from the Stanford GSB community.

writtenHow Smart Leaders Build Trust

June 13, 2016

The chairman of JetBlue explains how a high-trust culture makes a better company (and life).

writtenThe Power (and Risks) of Measurement in a Fitbit World

October 20, 2015

Scoreboards work better than ever in this wired world, but be careful.

writtenBrian Spaly: "Don't Chase Waterfalls or Unicorns."

April 11, 2014

The founder of Trunk Club discusses shopping for men, on-the-job challenges, and his greatest achievement.

writtenJoel Peterson: What Are the Most Common Hiring Mistakes?

July 16, 2013

The Stanford GSB lecturer and chairman of JetBlue airlines explains how to bring the best people on board.

Videos

Courses Taught

Read about executive education

Cases

Paradise Bakery & Cafe: The Challenge of Success | SM285 Joel Peterson, Mark George2017

Bonobos Inc. Early Management Challenges | E368 Joel Peterson; Bethany Coates2009

Bonobos Inc. | E297 Bethany Coates, Joel Peterson2008

TodaysMama | E294 Katherine Bose, Joel Peterson2008

Amanda's Restaurants | E306 Katherine Bose, Joel Peterson2007

Bruce Wallace | E256 Patrick Arippo, Joel Peterson2007

CPG Inc. (Supplement A): Linda Lane's Private Information | E307 Supplement A Katherine Bose, Joel Peterson2007

CPG Inc. (Supplement B): Brian Gordon's Private Information | E307 Supplement B Katherine Bose, Joel Peterson2007

CPG Inc. Public Information | E307 Katherine Bose, Joel Peterson2007

Cross Link Software | E250 Bethany Coates, Joel Peterson2007

Three Common CEO Missteps (A Perspective From The Boardroom) | E201 Harold Grousbeck, Joel Peterson, Jeffrey Pfeffer, Alex Tauber2006

JetBlue Executing the Plan (A) | E182A H. Grousbeck, Joel Peterson, Alex Tauber2005

JetBlue Executing the Plan (B) | E182B H. Grousbeck, Joel Peterson, Alex Tauber2005

Tom Dixon and Macho Taco, Goal Setting Vignette | E199 Joel Peterson, Joshua Spitzer2005

Valley Fire Protection (B) | E137B Mike Harkey, Joel Peterson2005

Blackwell Consulting Services | E173 Joel Peterson, Alex Tauber2004

JetBlue | E150 Harold Grousbeck, Joel Peterson, Alicia Seiger2003

Russell Poore | E164 Joel Peterson, Alicia Seiger2003

Lambda Healthcare Investors | RE131 Craig Blanchard, Jack Kolodny, Joel Peterson2002

Figueroa @ Wilshire | RE127 Joel C. Peterson, Kevin Taweel1993

University Circle | 2003

Paradise Bakery & Cafe: The Challenge of Success | SM285 Joel Peterson, Mark George2017

Bonobos Inc. Early Management Challenges | E368 Joel Peterson; Bethany Coates2009

Bonobos Inc. | E297 Bethany Coates, Joel Peterson2008

TodaysMama | E294 Katherine Bose, Joel Peterson2008

Amanda's Restaurants | E306 Katherine Bose, Joel Peterson2007

Bruce Wallace | E256 Patrick Arippo, Joel Peterson2007

CPG Inc. (Supplement A): Linda Lane's Private Information | E307 Supplement A Katherine Bose, Joel Peterson2007

CPG Inc. (Supplement B): Brian Gordon's Private Information | E307 Supplement B Katherine Bose, Joel Peterson2007

CPG Inc. Public Information | E307 Katherine Bose, Joel Peterson2007

Cross Link Software | E250 Bethany Coates, Joel Peterson2007

Three Common CEO Missteps (A Perspective From The Boardroom) | E201 Harold Grousbeck, Joel Peterson, Jeffrey Pfeffer, Alex Tauber2006

JetBlue Executing the Plan (A) | E182A H. Grousbeck, Joel Peterson, Alex Tauber2005

JetBlue Executing the Plan (B) | E182B H. Grousbeck, Joel Peterson, Alex Tauber2005

Tom Dixon and Macho Taco, Goal Setting Vignette | E199 Joel Peterson, Joshua Spitzer2005

Valley Fire Protection (B) | E137B Mike Harkey, Joel Peterson2005

Blackwell Consulting Services | E173 Joel Peterson, Alex Tauber2004

JetBlue | E150 Harold Grousbeck, Joel Peterson, Alicia Seiger2003

Russell Poore | E164 Joel Peterson, Alicia Seiger2003

Lambda Healthcare Investors | RE131 Craig Blanchard, Jack Kolodny, Joel Peterson2002

Figueroa @ Wilshire | RE127 Joel C. Peterson, Kevin Taweel1993

University Circle | 2003

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