Joanne Thomas Yaccato

Since 1994, TYG has been using the concept of Gender Intelligence™,through a variety of business tools that range from executive education to gender-based market research. Some of our clients include Sears, ExxonMobill, PepsiCo, Loblaws, The Home Depot, ScotiaBank, IKEA, Allstate, The Royal Bank, and Toyota. Joanne is also the Lead Gender Consultant for The World Bank on IFC projects globally.

Joanne is the author of Balancing Act, Raising Your Business, The 80% Minority and The Gender Intelligent Retailer.

NEWLY RELEASED: THE GENDER INTELLIGENT RETAILER: “In a lifestyle based company, Joanne’s thought come at you like a ‘best friend’ who’s not afraid to keep you grounded. In our case, Joanne’s perspective has allowed us to meet the changing needs of our customers over the years in a relevant and authentic way. The Gender Intelligent Retailer pushes the right buttons and creates dynamic conversations that make valuable differences in the retail shopping experience.” --Kerri Molinaro, President, IKEA Canada

"Once again Joanne Thomas Yaccato has hit the mark with her new book The Gender Intelligent Retailer! Following on the footsteps of her previous bestseller book – The 80% Minority – Joanne and her retail partner, Sean McSweeny, continue to unlock the secrets of marketing to women in an intelligent, caring, and holistic manner. She finds a way to intertwine humourous stories, imaginative analogies, and real life examples with quantifiable and powerful advice." --Diane J. Brisebois, President & CEO, Retail Council of Canada

"Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses -- any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit from her witty and poignant observations." -- David I. McKay, Group Head, Canadian Banking, RBC

Specialties: Author, market research, consulting, sales training, conference speaker,